Most Preferred Digital Marketing Interview Questions For Freshers

The digital marketing sector is a growing sector recently and has gained quite some fame. But when you go for an interview for a digital marketing job, what type of questions should you expect? What are the right answers to the digital marketing interview questions for freshers? There is so much chaos around this because digital marketing is a wide field and the type of questions that can be asked from this is huge. Keeping this in mind, here are the various types of interview questions for digital marketing. These can help you ace your interview and enable you to get pointers about what to say when the interviewer asks you a particular question. 

Sure, when it comes to the interview questions for digital marketing, there is only a handful of them that you can practice and know about where the sea of questions that can be asked is infinite. Therefore, you should ensure that you go through some digital marketing interview questions and answers so that you’re acquainted with what type of interview questions for digital marketing you might face.

Digital Marketing Interview Questions and Answers

Here are the top questions and answers that is asked in a Digital marketing interview: 

Why is digital marketing preferred over traditional marketing?

This question might seem like one of the easiest digital marketing interview questions for freshers. This is because this is something that every digital marketer would be aware of. This is generally the first thing that you read before you pick up digital marketing. Now, the thing that matters in this circumstance is how you evaluate the question. 

In this question, in addition to adding all the general causes of preferring digital marketing over traditional marketing, you can also add something from your experience which made you believe so. This will highly increase your effectiveness of the response. Also, it will increase the authenticity and the genuineness of your response. In addition to this, you can also add points such as:

• Digital marketing is a relatively cost-effective option as compared to traditional marketing because you don’t have to invest in billboards or some other substance. You can just do it with the ease of your laptop or phones.
• The internet penetration of digital marketing is also larger as compared to the traditional ways. You can easily interact with a lot more people than you would have traditionally.
• The analysis of results from digital marketing is easy. For most of these tasks, there are apps. Some digital marketing platforms such as Instagram's also provide their analytics for every post.

What are the best ways to increase web traffic?

Considering that a firm is hiring you to further market them, it is relatively obvious for this question to pour in amongst other interview questions for digital marketing. Now, even when you can just name the basic methods which are used globally for this question’s answer. However, a better and impactful approach would be if you added an experience along with it.  

Once that you’re done finishing the ways that can increase web traffic add a few lines about how you implemented these ways for someone or maybe even for yourself to gain profits. These numbers work by adding authenticity and will also allow your potential to be shone.  Some general ways that you can mention as the best ways to increase web traffic include:

• Posting content on LinkedIn and other social media handles where your target audience is the most active.
• Writing interesting headlines that make the user click them.
• Seeking the help of guest bloggers to gain from their audience as well.
• Using internal and external linking to increase the clicks for your web pages.
• Email marketing to give all updates to your subscribers and gain new subscribers.

What are the different types of digital marketing?

This question is also very simple to face and is generally expected especially if you go for digital marketing interview questions for freshers. In this, you will have to mention all the various types of digital marketing formats that are used worldwide. With this, you can also briefly mention how you like them based on your use and how you’ve interacted with them in the past. However, keeping this part brief will be crucial to acknowledge how irrelevant to the question it might seem after a point. The various types of digital marketing that you can name for your interviewer include:

• Search engine optimization or SEO
• Search engine marketing or SEM
• Email marketing
• Social media marketing
• Content marketing
• E-commerce marketing

Which form of digital marketing is better: SEO or PPC?

In this question, you have to answer with care. Now, this is that type of question that doesn’t necessarily have an optimal answer. Both the techniques are good which is why they are still relevant after years of use. However, there are certain pros and cons of each, search engine optimization and pay per click. 

Where pay per click method allows you to display ads on the search engine’s result by paying a certain fee, search engine optimization revolves more around optimizing your content so that it is displayed on the first page of the various web browsers. So, you should feel free to answer something diplomatic here. State the pros and cons of both methods. Then, try to briefly explain the conditions in which these methods are used. Now, add how the methods will be relevant to the client. For example, if the budget of a client is less, then you can’t force him to go for the PPC method as it requires paying. 

Final words

If we think about it, there’s a pool of digital marketing interview questions and answers that you’re bound to forget even if you’ve practiced them. In the end, it’s not about doing and learning everything, it is about knowing what you’re going through. If you know what you do as a digital marketer, then you’ll surely know how to answer all the interviewer’s questions and dodge all the balls he throws at you. However, you have to pay great attention to how you answer the question. There are some cases in which a person knows how to answer but still can’t formulate it well. Try to practice that and you should be good to go for your interview. 

Also Read: 8 Essential Communication Skills For Digital Marketing Fields