Marketing statistics for 2026
Updated June 2026 · Every figure is attributed to a named source with a link.
Marketing in 2026 is being reshaped by AI search: roughly 30% of marketers report lower traditional search traffic as buyers turn to AI tools, while content, short-form video, and personalization remain the highest-ROI levers. Below are key marketing statistics for 2026, each attributed to a named, reputable source.
The throughline for 2026: discovery is moving into AI answers, so being the source an AI engine quotes — SEO and Generative Engine Optimization — now matters as much as ranking blue links. The formats that convert (video, blogs, personalized email) and the channels that compound (organic search, social) are where the returns still concentrate.
AI search & GEO
of marketers reported decreased search traffic as consumers shift to AI tools for answers.
of marketers are already updating their SEO strategy for generative AI in search (answer-engine optimization).
Content marketing
of B2B marketers say content marketing helped generate demand and leads.
of marketers used blog posts in 2025, making it one of the most popular content formats.
Video & social
short-form video, long-form video, and live-streaming video rank as the top three ROI-driving content formats.
of marketers use Instagram, making it the most popular social platform among marketers.
of marketers already use TikTok, and 32% say it consistently delivers the highest ROI of any platform they use.
of marketers used LinkedIn in 2025 — an 11-point increase over 2024.
Lead generation & ROI
of marketers rated the quality of the leads they generate as high or very high.
of marketers report that personalization improves their leads or purchases.
use email marketing — tied with organic social as the #2 most-used marketing channel.
of marketers plan to increase or maintain their investment in search and display ads in 2026.
What these numbers mean for your growth
Two shifts dominate 2026. First, AI search is intercepting demand, so brands need answer-first content optimized for AI engines to stay discoverable. Second, ROI is concentrating in a few formats and channels — content and inbound, short-form video and social, and disciplined paid media — which is exactly where a focused growth program should concentrate budget. Gigde builds that program end to end.
Go deeper by topic: SEO statistics 2026, lead generation statistics, and B2B marketing statistics — or browse the full statistics hub.