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Definition

Return on Ad Spend (ROAS)

Revenue generated for every dollar spent on advertising.

What is Return on Ad Spend (ROAS)?

Return on Ad Spend (ROAS) measures revenue produced per dollar of ad spend. A 4x ROAS means $4 of revenue for every $1 spent.

ROAS is the core efficiency metric for paid media, optimized through targeting, creative testing, and landing-page conversion.

Related terms

Customer Acquisition Cost (CAC)Pay-Per-Click (PPC)

Related resources

PPC & Performance Advertising — done-for-you agency serviceFree tool: ROAS Calculator

Answers

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