How do I choose a PPC agency?
Choose a PPC agency by how it ties spend to revenue, not clicks. Ask who owns your ad accounts, how they report on cost-per-acquisition and ROAS, their testing cadence, and whether a senior strategist runs your account or a junior. Avoid long lock-ins and vague "impressions" reporting. The right partner treats your budget like their own money.
Start with account ownership: you should own your Google Ads, Meta, and analytics accounts, so you keep the data and history if you ever leave. Next, judge reporting. A serious agency reports on cost-per-acquisition, ROAS, and pipeline, not vanity numbers like impressions or click-through rate alone. Ask exactly who touches your account day to day; many shops sell you a senior pitch then hand execution to a junior. Request their testing process: how often they test ad creative, landing pages, audiences, and bidding.
Watch the contract and the incentives. Month-to-month or short terms signal confidence; year-long lock-ins protect the agency, not you. If they charge a percentage of ad spend, understand that it can reward bigger budgets rather than better returns, so pair it with clear performance targets. Get a real audit of your current account before you sign, and check that they understand your sales cycle and margins, because a profitable cost-per-lead for a $50 product is very different from one for a $50,000 contract.
Gigde runs PPC as a profit lever, not a click factory: you own your accounts, reporting maps spend to leads and revenue, and a senior strategist drives the testing. Since 2019 we've helped brands generate 50,000+ leads and 65% better ROI by aligning paid media with the rest of the funnel. See how we work at /services/paid-ads, then email contact@gigde.com or request a free growth plan.
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