How much does PPC management cost?

The three common models each suit different situations. Percentage-of-spend ties the fee to your media budget and scales as you grow, but watch that the incentive rewards bigger spend, not better returns. A flat monthly retainer gives predictable cost regardless of budget and works well when spend is steady. A per-project fee covers one-time work like account audits, restructures, or campaign builds. Many agencies blend these, for example a retainer plus a setup fee.

What actually moves the price: total ad spend and how many platforms you run (Google Search, Performance Max, Meta, LinkedIn, YouTube each add work), account complexity, the volume of ad creative and landing-page tests, and reporting depth. Remember your media budget is separate from the management fee and goes directly to the ad networks. Be cautious of quotes far below market, because thin fees usually mean a junior on autopilot. Always confirm what is included: creative, landing pages, conversion tracking, and how often the account is optimized.

Gigde keeps pricing transparent and tied to outcomes, so you know what you pay for and what it should return. We help you pick the model that fits your spend and margins, run senior-led optimization, and report on cost-per-acquisition and ROAS, not clicks. See our approach at /services/paid-ads, then email contact@gigde.com or request a free growth plan and we'll scope a budget and model around your goals.