Keyword Research

Keyword research uncovers the exact phrases people type and ask, along with search volume, competition, and intent. You group keywords by intent — informational, commercial, transactional — and map each to the right page. The goal is not just traffic; it is traffic that matches what you sell. Tools surface the data, but judgment about intent and buyer fit is what makes research pay off.

Search has shifted from single keywords to topics and questions, especially as AI overviews answer queries directly. Modern keyword research now includes the conversational, long-tail questions that feed generative engines. Building clusters of related queries around a pillar topic signals depth and earns both rankings and AI citations. Gigde uses this approach to drive 10X organic growth for clients.