Search Engine Optimization (SEO)
Improving a website so it ranks higher in organic search results on Google and other engines.
Search Engine Optimization (SEO) is the practice of improving a site's content, structure, and authority to rank higher in organic (unpaid) search results.
Modern SEO spans technical health, on-page relevance, content depth, and off-page authority (backlinks). It increasingly overlaps with GEO as AI answers reshape search.