How do I run an influencer marketing campaign?

Begin with a specific objective — awareness, leads, or sales — and a KPI to match, because the goal shapes creator selection, brief, and offer. Then source creators whose audience mirrors your customer and whose engagement is genuine.

Brief creators on the outcome and must-say points, but let them speak in their own voice; over-scripted content converts worse. Give each creator a unique tracked link or discount code and a creator-specific offer so conversions are attributable and the audience has a reason to act now.

Measure revenue per creator and cost per acquisition, then re-invest in the creators who prove out and retire the rest. Coordinating selection, briefing, tracking, and optimization across many creators is the hard part — Gigde's Influencer Campaign Management service runs it all so the campaign drives pipeline. Request a free growth plan at contact@gigde.com.