Micro-Influencer
A micro-influencer is a creator with roughly 10,000 to 100,000 followers whose smaller, highly engaged niche audience often converts better than a celebrity's.
A micro-influencer is a creator with a focused audience — typically between 10,000 and 100,000 followers — built around a specific niche or community. They are large enough to drive meaningful reach but small enough to keep a personal connection with their followers, replying to comments and shaping a genuine community. That intimacy is exactly what makes their recommendations land.
Micro-influencers frequently outperform celebrities on the metrics that matter commercially: engagement rate, audience trust, and cost per acquisition. Their followers see them as a knowledgeable peer rather than a distant star, so an endorsement feels like advice. For most brands, a portfolio of well-chosen micro-influencers beats one expensive macro placement. Gigde builds and manages these creator portfolios so the cumulative reach and trust drive consistent inbound demand.