Sponsored Post

A sponsored post is one paid social media post — an image, reel, video, or story — in which a creator features a brand's product or message, disclosed as a paid partnership. It is the basic building block of influencer marketing: campaigns are often priced and measured per post, and a creator's rate scales with audience size and engagement quality. Disclosure is legally required and, handled openly, keeps audience trust intact.

Judging a sponsored post means looking past likes to clicks, conversions, and cost per result, ideally via a trackable link or code. One strong post from a well-matched creator can outperform several from a poor fit. Gigde plans, briefs, and measures sponsored posts so each one is attributable and the budget flows to the creators who actually drive revenue.