Generative Engine Optimization (GEO)
Optimizing content so AI answer engines like ChatGPT, Perplexity, and Gemini cite your brand as a source.
Generative Engine Optimization (GEO) is the practice of structuring your content, entities, and authority so AI answer engines cite your brand when they answer a user's question.
Where SEO wins a ranking position, GEO wins a citation inside a synthesized AI answer. It relies on answer-first formatting, structured data, consistent entity associations, and an llms.txt file.