Retargeting
Retargeting shows ads to people who already visited your site or engaged with your brand, bringing warm prospects back to convert.
Retargeting (also called remarketing) serves ads to people who have already interacted with you — visited a page, abandoned a cart, watched a video — but did not convert. Because these audiences already know your brand, retargeting typically converts far better and costs less per conversion than cold prospecting. It works across display, social, search, and video to keep your offer in front of warm prospects.
The craft of retargeting is segmentation and frequency. Tailor the message to where someone left off — a cart-abandoner needs a different nudge than a blog reader — and cap frequency so you stay present without becoming annoying. As third-party cookies fade, retargeting is shifting toward first-party data and on-platform audiences, making owned email and CRM lists more valuable than ever.