Influencer Seeding

Influencer seeding (also called product gifting) is sending your product to carefully chosen creators at no cost and with no contractual requirement to post. The bet is simple: if the product is genuinely good and the creator is a real fit, some will post organically — and that unpaid, unprompted endorsement is the most credible content money can't directly buy.

Seeding scales authentic word-of-mouth cheaply and surfaces your best future paid partners — the creators who post unprompted are the ones whose audience truly fits. It works best with a strong product, thoughtful creator selection, and a personal touch. Gigde runs seeding programs at scale, identifying the right creators and managing logistics so a steady stream of genuine coverage feeds the funnel.