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Definition

Haul Video

A video where a creator showcases and reviews a batch of recently purchased or gifted products.

A haul video is a video in which a creator showcases and reviews a collection of recently purchased or gifted products in one session, common in fashion, beauty, and home categories. Hauls work because they bundle discovery, social proof, and aspiration: viewers watch to find new products, gauge quality through real reactions, and imagine owning the items. Because a single haul can feature many products, it is efficient for brands seeking inclusion alongside trusted recommendations. Hauls pair effectively with affiliate links and discount codes, letting creators monetize and brands attribute sales from each featured item.

Gigde places brands into relevant haul content and makes that exposure measurable. Our Influencer Marketing and Influencer Campaign Management teams secure product inclusion with creators whose audiences match the brand, then attach trackable links and codes so each haul ties to real conversions, not just views. We repurpose strong haul clips through our Social Media Marketing service. To get featured in hauls that sell, email contact@gigde.com or request a free growth plan at /services/influencer-marketing and /services/influencer-campaign-management.

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