Social Commerce

Social commerce is the buying and selling of products directly within social media platforms, through shoppable posts, product tags, in-app checkout, and live shopping. It collapses the old gap between discovery and purchase: a buyer can see a creator use a product and buy it in the same app, in seconds. Platforms like TikTok, Instagram, and Pinterest have made this a fast-growing channel.

For brands, social commerce turns influencer content into a direct revenue path — the recommendation and the buy button live in the same place, so intent converts before it cools. Winning means pairing the right creators with frictionless in-app purchasing and a compelling offer. Gigde builds influencer programs designed for social commerce, so creator-driven demand converts on-platform instead of leaking on the way to checkout.