Structured Data

Structured data is content described in a consistent, predictable schema rather than free-form text. On the web it most often means Schema.org markup in JSON-LD, but the principle is broader: clearly labeled entities, attributes, and relationships that machines can parse without guessing. It is what lets a search engine know a number is a price, a rating, or a publish date.

As search shifts toward AI synthesis, structured data becomes the bridge between your content and the engines that cite it. Clean structure reduces ambiguity, which raises the chance an AI overview or answer engine extracts your facts correctly and attributes them to you. Investing in structured data is investing in being understood — and quoted — by both algorithms and AI.