How do I lower my customer acquisition cost?

CAC is total sales and marketing spend divided by new customers acquired. You lower it by either spending less to win each customer or converting more from the traffic you already have — usually both.

Channel mix is the biggest lever. High-intent, compounding channels like SEO and GEO drive customers at a far lower long-term cost than paid alone. Reallocating budget toward what converts efficiently drops CAC fast.

Automation cuts the labor cost of acquisition. An AI SDR like the one in Gigde's Autocloz runs outbound across five channels without scaling headcount, so each booked meeting costs less.

Conversion and retention finish the job: better-converting pages reduce wasted spend, and higher retention spreads acquisition cost over more lifetime value. Gigde optimizes all of these together — request a free growth plan at contact@gigde.com.