Top 5 Social Video Platforms in 2024

Key Takeaways

• Social media video platforms are currently very popular.
• Businesses can leverage these platforms to attract attention to their brand, products, and services.
• The blog will explain the significance of social media video marketing.
• It will provide guidance on how to use video marketing strategy to benefit your business effectively.
• Additional content includes video ideas and tips for enhancing your campaign strategy.

Gone are the days of using text, images, and emails to entice potential customers. In this new digital era, video marketing has become one of the best marketing tools to attract and engage customers. The last few years have seen an increase in the number of social media video platforms. This change has occurred due to the development of the latest technology that allows you to share content in video format.

The rise of social media platforms and commercialization has changed how brands and customers interact in the modern world. Business owners nowadays heavily rely on video marketing to showcase their products and services to earn users' trust. Moreover, by using social media marketing services they can easily amass a large following of loyal customers.

If you are also interested in effectively utilizing social media video platforms for your business, keep reading until the end.

Why do Businesses Rely On Social Media Video Platforms?

Social media video marketing as you may have already guessed from the name combines two compelling marketing approaches: Social media marketing and video marketing. Even when implemented independently, the results of these marketing strategies are pretty solid. So just imagine how much impact these strategies will have combined.

Here are a few advantages of using social media video platforms for marketing:

Increased Conversion

Marketing videos for social media have proved to be immensely useful. Videos inform, persuade, and entertain, making them the perfect material to drive more conversion. Did you know there are about 4.9 billion social media users across the globe?

So, with the right video, you can easily capture the target’s attention and make a good impression. Moreover, you can also use social media video platforms to inform users about your products and services.

Increase Trust in Your Brand

Nowadays people rely more on the internet and social media to research a brand. Thus having a recognizable presence across various digital channels is very important. Social media video platform allows brands like yours to not only build a solid brand identity but also showcase your expertise. You can easily use the video format to highlight your products and services as something users need.

Mobile Users are Addicted to Videos

Binge-watching and video addiction are real. People are obsessed with their phones being glued to the screen 24/7, what do you think they are doing most of their time? Watching videos on social media video platforms like YouTube and Instagram.

While this may not be a good thing for users, it can be very useful for businesses. Humans are visual creatures, they would prefer videos over reading long text and looking at static images. So, posting marketing videos for social media will help you bring more brand awareness.

All in all social media video platforms are a boon for business. If you choose the right platform you can easily achieve all your marketing goals. Therefore the next section will focus on exploring top social media video platforms for business.

Which are the Best Social Media Video Platforms to Promote Your Business?

Videography for social media marketing only works when you are on the right platform in front of the right audience. Therefore, before you start planning your social media advertising campaign, you need to decide on the right platforms for your business. We have here a list of five social media video platforms ranked by popularity.

Facebook

With a record-breaking number of 3 billion, Facebook is the ultimate king of social media. For a long time, brands have used these platforms to connect with their audience and actively market their products and services. Today, Facebook is one of the most popular social media video platforms ever.

YouTube

YouTube is one of the most popular video-action campaign platforms to date. The platform has 2.49 billion users with an average spending time of around 1 hour. This makes YouTube the perfect channel for social media video marketing.

Instagram

With 2.04 billion users, Instagram is one of the leading social media video platforms. This visual social networking platform provides the perfect opportunity for brands to engage and convert their target audience. The app allows you to share photos, videos, stories, reels, and even live videos to interact with your audience.

TikTok

After its launch in 2017, TikTok immediately became one of the most popular short-form video-sharing platforms. The platform is one of the fastest-growing platforms in the world, with 1.2 billion total users. Brands can easily use this social media video platform to create content and interact with their audience in a fun and informal way.

X

Formerly known as Twitter, X has emerged as a great social media video platform. The platform has a large user base of 550 million people. Despite its decrease in popularity, it still remains a powerful channel for direct communication between brands and customers. Moreover, you can also use this platform to provide direct customer services to your target audience.

Remember the total number of users on a platform does not matter instead you should focus on the platforms with the majority of your target audience. Once you have found such a social media video platform, only then should you start building a strategy. The next section will provide you with the latest trends to improve your social media marketing strategies.

Social media video platforms trends you should follow

Below are some useful video trends you can use to engage your audience on various social media video platforms:

Utilize Shortform

Nowadays, every major social media video platform allows users to create short-form videos. These types of video content are highly addictive and efficient, so if you want to keep your audience hooked, short-form social media marketing videos might be the key.

Use user-generated videos

User-generated content (UGC) has become one of the most powerful forms of visual marketing content a brand can use. UGC provides the brand with easy content to share on its social media while increasing its credibility. Moreover, these videos feel more authentic, which is why people prefer them so much.

Create Shoppable Videos

Yes, shoppable videos are a real thing and have become quite profitable in the past few years. With shoppable videos, you can easily direct interested customers to a custom landing page where they can make direct purchases and more. Shoppable videos target the impulse buying habit of users by providing them with a convenient method to make a purchase.

Try Interactive Video

Videos are no longer a one-way channel. The introduction of AR and VR technologies has given hope for a highly immersive video experience. Brands can now use interactive videos on social media video platforms to give audiences the ability to interact directly with the content.

AI-Powered Video Production

AI is not a trend but a revolution. Among the various things AI has revolutionized, video production is also one of them. Brands can use AI as a key part of their workflow; this will help them shorten the video creation process. You can now create high-quality videos in a very short amount of time increasing the user experience.

You can use videos of various formats to engage your customers. The more innovative your video is the better results you will receive. To further help you with your social media video marketing campaign the next section will give you 5 creative video ideas for your business.

Interesting Video Ideas to Keep Your Audience Engaged

Aside from the format of the video, the type of content you post matters the most. So here are some useful content ideas you can use to promote your brand on various social media video platforms:

About Us Videos

For most people, a brand is just a name and a logo. So if you want people to be more invested in your brand you need to offer them something meaningful and valuable. In this regard posting an "About us" video across social media video platforms is quite useful. You can use these types of videos to inform the customers more about your brand, products, services, etc.

Product/Services Close-up

Regardless of the amount of detail you write about a product or service, it can never compare to seeing it up close. So, providing customers with a chance to see the products/services on their own, even in video, will give them more certainty. This will help make the purchase decision easy for the customers.

Overview

An overview can be a great way to inform your customers about your offering. In addition to showing the product from different angles, you can include information about its purpose, features, etc. This will give the customer more detail about your products and services than a close-up video.

Behind the Scene

Posting behind-the-scenes videos on social media platforms helps you form a deeper bond with your audience. Showing your audience the people who work at your company and the process of product creation is an excellent way to connect with them, which will help you earn their trust and loyalty.

Conclusion

Videography for social media is not easy. A skilled videographer will understand the nuances of creating videos that captivate the target audience by resonating with them. Only a well-experienced agency like Gigde can help you create social media video marketing strategies that generate desired results. By combining our top-class digital marketing services with our expert videographers, we can help you manage your social media video platforms efficiently and effectively.

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