PR Management: PR Strategy That Makes Your Brand A Global Success
PR Management Score Card
We are the mouthpiece for our clients, but when speaking for ourselves, we let the numbers do all the talking.
+60X
social media reach
15%
More active coverage
32X
Improved quality coverage
76%
Enhanced sentiment analysis
-10%
Negative sentiment
Public Relation Management That Helps You Put The Best Face Forward
To ensure only the right brand image, voice, and message is portrayed, you need to work with seasoned PR managers and PR strategy consultants.
Connect with a professional PR specialist company like Gigde. Connect with us to know more.
What is PR Management?
Public relations or PR is the strategic process that controls how any information about a brand or individual is circulated among the public and press. PR management helps to maintain a positive image of the client. This especially comes to a company’s assistance when they face any kind of crisis and minimize any negative result.
Any business or individual (politicians, celebrities, etc.), who work in the public eye, needs a PR strategist to handle all communication and media interactions on their behalf. PR strategies help to maintain brand loyalty and confidence and create a brand story that resonates with the target audience.
PR management should not be confused with advertising and marketing. PR is not self-promotion but collaboration with popular media channels and outlets to spread the good word about the client.
Why Are Public Relations Important For Modern Brands?
Digital PR has been proliferating in the last few years, and as per Statista, in 2023, the global PR industry will be worth USD 107 billion. The PR management sector will grow at 5.7% CAGR and reach USD 133 billion by 2027.
Modern businesses face tremendous competition, and with the growing adoption of social media broadcasting and internet-based advertising and marketing technique, the ever-increasing demand for professional PR management has grown.
With consumers being spoilt for choice and the commonality of fake news and online faux pas, a public relations specialist ensures that their client only put their best foot forward. PR management executives have tie-ups with traditional and digital news outlets, allowing only verified news about your brand to be heard.
Research has shown that people trust information from news outlets rather than the brand’s marketing and advertising endeavors. Thus, public relation management is necessary for all companies, regardless of size. Individuals who work in the public eye, like entrepreneurs, politicians, and CEOs, also need PR specialists.
How To Create PR Stratagy?
A PR strategy is created for short-term goals, i.e., product launch, and long-term goals, i.e., for a company’s yearlong media interactions. The PR management team works directly under the C-suite of a company. It helps to create a comprehensive plan for building and sustaining an excellent brand perception among the target market.
Understand the brand/product/event
Before we create a PR management strategy, our public relations team will understand your brand and product’s core values and missions. Unless we know the ins and outs of our clients, we cannot provide the advanced services we strive to offer.
We will do in-depth research on everything from current media mentions, customer reviews, legal, environmental, and political factors, and other related factors.
Create SMART goals
Our PR strategist never jumps into a strategy right away. First, we will understand our client’s short and long-term goals and devise SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals. We collectively decide on the target customer and the metrics that need to be tracked.
With a clear insight into the objectives, designing a perfect PR management campaign is possible.
Create a timeline
The success of any PR campaign depends on reaching the right audience at the right time with the right news. Our team is meticulous; we create a detailed calendar, chalking out every detail of the plan and ensuring all our efforts are always on time.
PR needs can arise 24/7, but that’s an emergency; we ensure everything happens with utmost precision regarding scheduled news.
Select the appropriate PR channel
The correct PR management channel and type can enable a campaign’s success, lead to our client’s success, and create a positive brand image. We choose PR tactics depending on the scenario for the PR campaign (product launch, crisis management, annual report, etc.).
Track the PR campaign performance
Our PR specialist will work with the clients to select and align metrics matching the business goals. This can help us to improve the PR campaign’s ROI. By diligently monitoring the PR metrics, we can gauge the effectiveness of our efforts.
We constantly monitor all brand mentions across different media platforms and ensure that only positive presence and messages are spread.
PR Management: The Media Guide
PR and Media have a wonderful and collaborative relationship. A PR specialist can help your brand convey the right message to the target audience by having the right connection with media platforms. And our team has the proper professional tie-ups with traditional and digital media platforms.
Owned Media
This is the “media” that is owned by your brand. The company or its representative, like the PR and marketing team, constantly controls this, and ensures only credible information is provides. Other media outlets would refer to the content on the owned media channels to formulate their reports. Some popular owned media channels are social media, blogs, websites, and emailers or newsletters.
Paid Media
Earned Media
This media mention is the most difficult to achieve. We ensure your brand reaches industry-wide credibility and acclaim. Our public relations management executives work hard to build your reputation and earn you a featured position on popular publications and news channels. Some popular earned media channels are: higher SERP ranking, social media mentions, and mentions in industry-related publications.
Types of Public Relation Management That We Excel In
Do you think PR means just hosting parties and talking to the press? Not, really! PR management is a tailored and end-to-end process that professional PR strategists adopt to correctly convey the brand message to prospective consumers, stakeholders, and public entities.
Internal Relations
This PR management provides concise and accurate communication between internal employees and the management. The PR team works to dissolve any internal dispute so it doesn’t become a public outrage, and lead to any negative publicity. Public relations also ensures that there is optimal working condition and worker satisfaction. Employee satisfaction leads increased productivity, better brand image, and enhanced trust among prospects.
Corporate Social Responsibility
Corporate social responsibility or CSR is a PR initiative that enables a business to be socially accountable to the public, stakeholders, and clients. We strive to implement ethical practices regarding environmental sustainability and community outreach. If done correctly, it can build a positive brand image. We align your brand with the right cause, enabling you to give back to society while improving your company’s image.
Media Relations
This is critical to any PR management strategy, forging strong and beneficial relationships with public media agencies, journalists, industry publications, and digital media platforms. We share all brand-related information, provide public comments on behalf of the management, and provide validated data to our media friends. This ensures that only verified news gets out and we have a control over the narrative.
Social Media Relations
Everyone is on social media, from consumers to activists to policymakers. Thus, brands must be cautious about what they post on social media. Our digital PR team ensures that only properly written copies go on your social channels. Through our consistent effort, we also ensure your brand gets positive mentions on popular social pages, and we adroitly deal with negative comments and fake news.
Crisis Management
It’s not always a good day at the office; sometimes, something unfortunate might happen. This is where our PR management team works to reduce the damage and negative impact. We try to salvage the situation and maintain and restore your brand’s good reputation. With our vigilant monitoring, we try to prevent such a situation from arising in the first place.
Investor Relations
A company’s financial standing can directly affect its public perception. We handle all aspects of the management’s connection with investors and stakeholders through strategic communication and content. We take care of the publication of annual reports, financial statements, press releases, investor complaints, news related to downsizing or other finance-related matters, and fundraising events. A financially-savvy company is often seen as a trustworthy brand.
Community Relations
Community trust is important when building a brand. Community outreach programs help to establish a humane aspect of a brand. Our PR management efforts help your brand collaborate with charitable organizations, provide aid in times of distress, and undertake other social initiatives to help those in need. Community relations can also help foster a good relationship with your investors, consumers, and prospective clients.
Events and Conferences
Conferences and networking events are great opportunities to meet industry peers, potential customers, and other essential partners. A well-organized event can increase sales, build brand awareness, and provide the right media coverage. Our team helps to create the right narrative and spread the right message. An exclusive gala can be a great PR initiative, and we can tailor it depending on the occasion.
PR Management Vs. Marketing Vs. Advertising
To most uninitiated, public relations management, advertising, and marketing might appear the same. But they are not!
Marketing and advertising directly impact sales, while PR management works to change a customer’s perception of the brand.
Marketing is the promotion of a product or service. Public relations is concerned with the upkeep of a public image. While advertising creates advertisements that are subsequently presented or promoted to the general audience. Each strategy works individually and collectively to promote your brand, reach a wider audience, and turn your business into an industry leader.
Important PR Management KPIs We Track
Data can vouch for the success of our public relation management. Depending on the strategy and SMART goal adopted, we monitor different metrics to allow us to approach a situation better and deliver exceptional results.
Media Coverage
Sentiment Analysis
Now that we have covered public opinion, we must also understand the kind of opinion being shared. Sentiment analysis tracks both positive and negative reviews. We try to understand the trigger behind the bad press and try to salvage it. Any negative comment must be deftly handled and diplomatically resolved because one bad comment can undo hours of good work.
Social Media Engagement and Share
Social media engagement is a great way to track your brand’s digital presence. We monitor metrics like views, likes, comments, and shares to understand the audience’s expectations. Social shares allow us to customize the content depending on the level of audience interaction. We ensure our client has share-worthy content on all their touchpoints, like website, newsletters, and blogs, and not just on social channel alone.
Website Traffic
Once a press release is published or a product launch campaign is live, we are constantly tracking its reach and effect. We check the website traffic as this enables us to understand the success of the PR management initiative. Tracking your search engine ranking is also critical. We also set up a team that can answer queries, provide media bytes, and customer support.
Conversions
We use tools like Google Analytics, Muck Rack, analytical tools, and feedback forms to understand the number of leads generated and their successful conversions. This helps us to justify our client’s PR budget and ROI and the success of our efforts. Lead conversions which can be in the form of sales and signups, determine the success of our PR management initiatives.
What Makes Our PR Management Team The Best?
The success of any endeavor depends on the team, and before we started pitching our services to clients, we spent years honing our talent and learning the trade. Our team comprises experienced PR strategists and young and creative PR specialists- giving our clients access to the best of both worlds.
Communication Skills
Our team is adept at communicating verbally or written. We sustain effective relationships with important media professionals, target audiences, and stakeholders, and this is possible because we are articulate and well-informed whenever we interact. Our efforts ensure that only correct information is circulated and that there is no ambiguity or room for error or misinterpretation. It takes one faux pas to create a PR disaster!
Writing Skills
Creative Skills
Research Skills
From competitor analysis to market research, we will do it all to create an effective campaign on your behalf. Finding the right information needs effort, and we ensure you get only the best results and nothing else. Our expert analysts have access to the right tools and techniques to dig up any information which is available on the web or even predates digital records.
How Will Gigde’s PR Management Help Scale Your Brand?
We are among the leading digital marketing agencies, and one of our specialties is our Digital PR service. You need the right ally in competitive industries where one negative comment or unsatisfactory rating can deeply impact your sales and bottom line.
We have years of expertise handling PR management for top CEOs, industry leaders, social media personalities, and established and startup brands. Our team has the right connection with top media platforms, online publications, and journalists, allowing us to get your brand name mentioned in the right place!
Thought Leadership Content
Our first aim is to establish our client (individual/brand) as the leader in their niche. This is done by posting informative, unique, and engaging content. We ensure that every post and article helps to establish your brand authority, drive traffic, and improve SERP standing.
KPI Monitoring
Next, we constantly monitor different analytics and update our clients on the improvement. Our team constantly tweaks a campaign depending on the data and ensures you receive the best results and the efforts do not go to waste.
Running paid ad campaigns
Generating Buzz for Product Launches
Product launches are critical; we ensure every target consumer, industry pundit, and media personnel knows about them. Our collective effort generates the right excitement, shares verified information and tracks your path to success.
If you want to know more about our PR Management services, contact us now.
FAQ
Frequently Asked
Questions
What is PR management?
Public Relations Management is a strategic communication and media process that companies and individuals adapt to build positive public awareness. They help constructively and profitably disseminate information among the public and media platforms. PR differs from branding, marketing, and advertising initiatives and helps diplomatically handle any crisis situation or negative news.
How is PR a management function?
Public relations is part of the management's responsibilities and acts as a liaison between the management, stakeholders, and the public. PR specialists help to develop a mutually beneficial relationship and play a key role in forming positive brand awareness and opinions among audiences.
What does PR do?
A public relation specialist plays an essential role in a company's success. On a daily basis, a PR manager will undertake the following activities:
- Plan and execute publicity strategies
- Create Press Releases, social media posts, articles, and all communication materials
- Speak with media personnel, conferences, interviews, and other public gatherings
- Work as a media liaison
- Undertake market research and data analysis to understand the public perception
- Work with the marketing and advertising team to promote the right information and brand image
What is public relations and communication?
PR strategy and communication work to create and maintain a positive brand reputation. Both department work to convey messages within the organization and to the public. PR often has a one-way conversation with the public. Whereas the communication department often engages in a dialogue with internal and external stakeholders.
What are the four stages of PR?
The four stages of PR involve:
1. Research: Dig up all the background information relevant to the company and the matter at hand, the target audience, and the goal of a particular campaign.
2. Strategy: Set goals and objectives in this round; we call them SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals.
3. Execution: Implement the plans set in the previous phase based on short and long-term company goals.
4. Evaluation: Gather feedback from the public, stakeholders, and management. Analyze social media metrics, media mentions, and industry opinions to understand the PR campaign's success level.
What are the types of public relations?
The term PR encompasses a wide range of activities, and each type has a specific function in a company's success. The popular types of PR Management are:
1. Media relation
2. Community relation
3. Strategic PR
4. Crisis management
5. Social media communication
6. Public communication
7. Internal relation
Appsierra Group
People & Technology. Combined
PR Management: PR Strategy That Makes Your Brand A Global Success
PR Management Score Card
We are the mouthpiece for our clients, but when speaking for ourselves, we let the numbers do all the talking.
+60X
social media reach
15%
More active coverage
32X
Improved quality coverage
76%
Enhanced sentiment analysis
-10%
Negative sentiment
Public Relation Management That Helps You Put The Best Face Forward
To ensure only the right brand image, voice, and message is portrayed, you need to work with seasoned PR managers and PR strategy consultants.
Connect with a professional PR specialist company like Gigde. Connect with us to know more.
What is PR Management?
Public relations or PR is the strategic process that controls how any information about a brand or individual is circulated among the public and press. PR management helps to maintain a positive image of the client. This especially comes to a company’s assistance when they face any kind of crisis and minimize any negative result.
Any business or individual (politicians, celebrities, etc.), who work in the public eye, needs a PR strategist to handle all communication and media interactions on their behalf. PR strategies help to maintain brand loyalty and confidence and create a brand story that resonates with the target audience.
PR management should not be confused with advertising and marketing. PR is not self-promotion but collaboration with popular media channels and outlets to spread the good word about the client.
Why Are Public Relations Important For Modern Brands?
Digital PR has been proliferating in the last few years, and as per Statista, in 2023, the global PR industry will be worth USD 107 billion. The PR management sector will grow at 5.7% CAGR and reach USD 133 billion by 2027.
Modern businesses face tremendous competition, and with the growing adoption of social media broadcasting and internet-based advertising and marketing technique, the ever-increasing demand for professional PR management has grown.
With consumers being spoilt for choice and the commonality of fake news and online faux pas, a public relations specialist ensures that their client only put their best foot forward. PR management executives have tie-ups with traditional and digital news outlets, allowing only verified news about your brand to be heard.
Research has shown that people trust information from news outlets rather than the brand’s marketing and advertising endeavors. Thus, public relation management is necessary for all companies, regardless of size. Individuals who work in the public eye, like entrepreneurs, politicians, and CEOs, also need PR specialists.
How To Create PR Stratagy?
A PR strategy is created for short-term goals, i.e., product launch, and long-term goals, i.e., for a company’s yearlong media interactions. The PR management team works directly under the C-suite of a company. It helps to create a comprehensive plan for building and sustaining an excellent brand perception among the target market.
Understand the brand/product/event
Before we create a PR management strategy, our public relations team will understand your brand and product’s core values and missions. Unless we know the ins and outs of our clients, we cannot provide the advanced services we strive to offer.
We will do in-depth research on everything from current media mentions, customer reviews, legal, environmental, and political factors, and other related factors.
Create SMART goals
Our PR strategist never jumps into a strategy right away. First, we will understand our client’s short and long-term goals and devise SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals. We collectively decide on the target customer and the metrics that need to be tracked.
With a clear insight into the objectives, designing a perfect PR management campaign is possible.
Create a timeline
The success of any PR campaign depends on reaching the right audience at the right time with the right news. Our team is meticulous; we create a detailed calendar, chalking out every detail of the plan and ensuring all our efforts are always on time.
PR needs can arise 24/7, but that’s an emergency; we ensure everything happens with utmost precision regarding scheduled news.
Select the appropriate PR channel
The correct PR management channel and type can enable a campaign’s success, lead to our client’s success, and create a positive brand image. We choose PR tactics depending on the scenario for the PR campaign (product launch, crisis management, annual report, etc.).
Track the PR campaign performance
Our PR specialist will work with the clients to select and align metrics matching the business goals. This can help us to improve the PR campaign’s ROI. By diligently monitoring the PR metrics, we can gauge the effectiveness of our efforts.
We constantly monitor all brand mentions across different media platforms and ensure that only positive presence and messages are spread.
PR Management: The Media Guide
PR and Media have a wonderful and collaborative relationship. A PR specialist can help your brand convey the right message to the target audience by having the right connection with media platforms. And our team has the proper professional tie-ups with traditional and digital media platforms.
Owned Media
This is the “media” that is owned by your brand. The company or its representative, like the PR and marketing team, constantly controls this, and ensures only credible information is provides. Other media outlets would refer to the content on the owned media channels to formulate their reports. Some popular owned media channels are social media, blogs, websites, and emailers or newsletters.
Paid Media
Earned Media
This media mention is the most difficult to achieve. We ensure your brand reaches industry-wide credibility and acclaim. Our public relations management executives work hard to build your reputation and earn you a featured position on popular publications and news channels. Some popular earned media channels are: higher SERP ranking, social media mentions, and mentions in industry-related publications.
Types of Public Relation Management That We Excel In
Do you think PR means just hosting parties and talking to the press? Not, really! PR management is a tailored and end-to-end process that professional PR strategists adopt to correctly convey the brand message to prospective consumers, stakeholders, and public entities.
Internal Relations
This PR management provides concise and accurate communication between internal employees and the management. The PR team works to dissolve any internal dispute so it doesn’t become a public outrage, and lead to any negative publicity. Public relations also ensures that there is optimal working condition and worker satisfaction. Employee satisfaction leads increased productivity, better brand image, and enhanced trust among prospects.
Corporate Social Responsibility
Corporate social responsibility or CSR is a PR initiative that enables a business to be socially accountable to the public, stakeholders, and clients. We strive to implement ethical practices regarding environmental sustainability and community outreach. If done correctly, it can build a positive brand image. We align your brand with the right cause, enabling you to give back to society while improving your company’s image.
Media Relations
This is critical to any PR management strategy, forging strong and beneficial relationships with public media agencies, journalists, industry publications, and digital media platforms. We share all brand-related information, provide public comments on behalf of the management, and provide validated data to our media friends. This ensures that only verified news gets out and we have a control over the narrative.
Social Media Relations
Everyone is on social media, from consumers to activists to policymakers. Thus, brands must be cautious about what they post on social media. Our digital PR team ensures that only properly written copies go on your social channels. Through our consistent effort, we also ensure your brand gets positive mentions on popular social pages, and we adroitly deal with negative comments and fake news.
Crisis Management
It’s not always a good day at the office; sometimes, something unfortunate might happen. This is where our PR management team works to reduce the damage and negative impact. We try to salvage the situation and maintain and restore your brand’s good reputation. With our vigilant monitoring, we try to prevent such a situation from arising in the first place.
Investor Relations
A company’s financial standing can directly affect its public perception. We handle all aspects of the management’s connection with investors and stakeholders through strategic communication and content. We take care of the publication of annual reports, financial statements, press releases, investor complaints, news related to downsizing or other finance-related matters, and fundraising events. A financially-savvy company is often seen as a trustworthy brand.
Community Relations
Community trust is important when building a brand. Community outreach programs help to establish a humane aspect of a brand. Our PR management efforts help your brand collaborate with charitable organizations, provide aid in times of distress, and undertake other social initiatives to help those in need. Community relations can also help foster a good relationship with your investors, consumers, and prospective clients.
Events and Conferences
Conferences and networking events are great opportunities to meet industry peers, potential customers, and other essential partners. A well-organized event can increase sales, build brand awareness, and provide the right media coverage. Our team helps to create the right narrative and spread the right message. An exclusive gala can be a great PR initiative, and we can tailor it depending on the occasion.
PR Management Vs. Marketing Vs. Advertising
To most uninitiated, public relations management, advertising, and marketing might appear the same. But they are not!
Marketing and advertising directly impact sales, while PR management works to change a customer’s perception of the brand.
Marketing is the promotion of a product or service. Public relations is concerned with the upkeep of a public image. While advertising creates advertisements that are subsequently presented or promoted to the general audience. Each strategy works individually and collectively to promote your brand, reach a wider audience, and turn your business into an industry leader.
Important PR Management KPIs We Track
Data can vouch for the success of our public relation management. Depending on the strategy and SMART goal adopted, we monitor different metrics to allow us to approach a situation better and deliver exceptional results.
Media Coverage
Sentiment Analysis
Now that we have covered public opinion, we must also understand the kind of opinion being shared. Sentiment analysis tracks both positive and negative reviews. We try to understand the trigger behind the bad press and try to salvage it. Any negative comment must be deftly handled and diplomatically resolved because one bad comment can undo hours of good work.
Social Media Engagement and Share
Social media engagement is a great way to track your brand’s digital presence. We monitor metrics like views, likes, comments, and shares to understand the audience’s expectations. Social shares allow us to customize the content depending on the level of audience interaction. We ensure our client has share-worthy content on all their touchpoints, like website, newsletters, and blogs, and not just on social channel alone.
Website Traffic
Once a press release is published or a product launch campaign is live, we are constantly tracking its reach and effect. We check the website traffic as this enables us to understand the success of the PR management initiative. Tracking your search engine ranking is also critical. We also set up a team that can answer queries, provide media bytes, and customer support.
Conversions
We use tools like Google Analytics, Muck Rack, analytical tools, and feedback forms to understand the number of leads generated and their successful conversions. This helps us to justify our client’s PR budget and ROI and the success of our efforts. Lead conversions which can be in the form of sales and signups, determine the success of our PR management initiatives.
What Makes Our PR Management Team The Best?
The success of any endeavor depends on the team, and before we started pitching our services to clients, we spent years honing our talent and learning the trade. Our team comprises experienced PR strategists and young and creative PR specialists- giving our clients access to the best of both worlds.
Communication Skills
Our team is adept at communicating verbally or written. We sustain effective relationships with important media professionals, target audiences, and stakeholders, and this is possible because we are articulate and well-informed whenever we interact. Our efforts ensure that only correct information is circulated and that there is no ambiguity or room for error or misinterpretation. It takes one faux pas to create a PR disaster!
Writing Skills
Creative Skills
Research Skills
From competitor analysis to market research, we will do it all to create an effective campaign on your behalf. Finding the right information needs effort, and we ensure you get only the best results and nothing else. Our expert analysts have access to the right tools and techniques to dig up any information which is available on the web or even predates digital records.
How Will Gigde’s PR Management Help Scale Your Brand?
We are among the leading digital marketing agencies, and one of our specialties is our Digital PR service. You need the right ally in competitive industries where one negative comment or unsatisfactory rating can deeply impact your sales and bottom line.
We have years of expertise handling PR management for top CEOs, industry leaders, social media personalities, and established and startup brands. Our team has the right connection with top media platforms, online publications, and journalists, allowing us to get your brand name mentioned in the right place!
Thought Leadership Content
Our first aim is to establish our client (individual/brand) as the leader in their niche. This is done by posting informative, unique, and engaging content. We ensure that every post and article helps to establish your brand authority, drive traffic, and improve SERP standing.
KPI Monitoring
Next, we constantly monitor different analytics and update our clients on the improvement. Our team constantly tweaks a campaign depending on the data and ensures you receive the best results and the efforts do not go to waste.
Running paid ad campaigns
Generating Buzz for Product Launches
Product launches are critical; we ensure every target consumer, industry pundit, and media personnel knows about them. Our collective effort generates the right excitement, shares verified information and tracks your path to success.
If you want to know more about our PR Management services, contact us now.
Frequently Asked Questions
What is PR management?
Public Relations Management is a strategic communication and media process that companies and individuals adapt to build positive public awareness. They help constructively and profitably disseminate information among the public and media platforms. PR differs from branding, marketing, and advertising initiatives and helps diplomatically handle any crisis situation or negative news.
How is PR a management function?
Public relations is part of the management's responsibilities and acts as a liaison between the management, stakeholders, and the public. PR specialists help to develop a mutually beneficial relationship and play a key role in forming positive brand awareness and opinions among audiences.
What does PR do?
A public relation specialist plays an essential role in a company's success. On a daily basis, a PR manager will undertake the following activities:
- Plan and execute publicity strategies
- Create Press Releases, social media posts, articles, and all communication materials
- Speak with media personnel, conferences, interviews, and other public gatherings
- Work as a media liaison
- Undertake market research and data analysis to understand the public perception
- Work with the marketing and advertising team to promote the right information and brand image
What is public relations and communication?
PR strategy and communication work to create and maintain a positive brand reputation. Both department work to convey messages within the organization and to the public. PR often has a one-way conversation with the public. Whereas the communication department often engages in a dialogue with internal and external stakeholders.
What are the four stages of PR?
The four stages of PR involve:
- 1. Research: Dig up all the background information relevant to the company and the matter at hand, the target audience, and the goal of a particular campaign.
- 2. Strategy: Set goals and objectives in this round; we call them SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals.
- 3. Execution: Implement the plans set in the previous phase based on short and long-term company goals.
- 4. Evaluation: Gather feedback from the public, stakeholders, and management. Analyze social media metrics, media mentions, and industry opinions to understand the PR campaign's success level.
What are the types of public relations?
The term PR encompasses a wide range of activities, and each type has a specific function in a company's success. The popular types of PR Management are:
- 1. Media relation
- 2. Community relation
- 3. Strategic PR
- 4. Crisis management
- 5. Social media communication
- 6. Public communication
- 7. Internal relation
Appsierra Group
People & Technology. Combined