A Guide To Improve SEO On WordPress For Better Ranking

Search engine optimization or SEO is an effective strategy in the online world. Website owners use this to drive traffic to their sites. It increases website traffic via organic search engine results. If you have a WordPress website, you must optimize it for search engines. If your website is not SEO-friendly, it will not appear first in Google’s SERPs. SEO is a compilation of techniques and practices, it helps you increase your website ranking.

WordPress is a powerful solution to run a website. It is easy to use, SEO-friendly, and user-friendly. Still, it is important to improve SEO on WordPress for more visibility. WordPress is popular as one of the best content management systems. If you want to improve your WordPress SEO, you must use SEO-friendly plugins. It helps you implement your SEO strategy.

To increase traffic, and visibility of your website, it is important that it comes first in Google’s search engine results. For this, you have to practice on-page SEO on WordPress. It means you have to SEO optimize every web page. This article will guide you through tips and strategies that will help you improve WordPress SEO.

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How to Make Your WordPress Website SEO-Friendly

Your website should be search engine friendly. You must use best practices to improve SEO on WordPress. To optimize your website's search engine performance, consider using WordPress SEO plugins. Just follow the tips and get more organic traffic on your website.

1. Choose a good hosting

How would you feel if a website takes time to load? Will you stay or leave? Now, if your answer is leaving, then most probably you know why speed is important. If your website functions slowly, Google will monitor this. Automatically, your site’s ranking will go down. On the other hand, it will create a bad impression on the visitors. 

Speed plays a big role in ranking. So, you must go for the best web hosting. A good host can push your website to the top of the SERPs. Best web hosting is equal to better ranking and engagement. A host affects two important ranking factors. They are the site’s downtime experience and the physical distance between the server and the visitor. So, you should pick a reliable and fast web host.

2. Choose SEO dedicated plugin

WordPress has amazing SEO features. Still, you must use SEO-friendly plugins to add new functionality and features to your website. There are many SEO plugins in the market. Such as: 

• Yoast SEO
• All-in-one SEO pack plugin
• Google XML sitemaps
• Squirrly SEO
• SEOPress
• Rank Math

These plugins help you optimize on-page SEO on WordPress. It helps you generate an XML sitemap and optimize each post. You can even add schema markup to your website. It shows analysis that provides information about social metrics, Google indexation, and more. These plugins eliminate the issues of duplicate content from your WordPress site. So, you must install an SEO plugin on your WordPress site. 

3. Choose a search engine-optimized theme

Choosing the right theme is an important decision for the WordPress site. It decides the layout and appearance of your website. If it is SEO-friendly, it can create wonders. A search engine-optimized theme can contribute to the speed of the site. The development process of the theme can increase your site in SERPs. Choose a theme that offers features to improve SEO on WordPress. Check out our latest blog post for effective SEO strategies to improve ranking. There are many themes available. Some of them are :

• Astra
• Divi
• OceanWP
• Genesis
• GeneratePress

4. Change the Permalink structure 

You must change your website’s permalink structure. It is the permanent URL that visitors use to search your site’s content. So, it should be readable and SEO-friendly. If the permalink structure is clean, clear, and descriptive, the content gets a ranking boost. The WordPress site gives a default URL structure. These automatic structures are not good for SEO. 

The default WordPress URL structure includes numbers. They are not useful to search engines. So, you should switch to the Post name setting. Post name setting is SEO-friendly permalink structure. It includes a blog page or post title and keywords in the URL. This URL structure explains your content.

5. Conduct keyword research

Keywords are the most significant part of any SEO project. They describe your content’s topic. If you use the right keyword, you can improve your search engine results. Conducting keyword research is crucial. It helps you choose the most relevant keyword. Choosing a relevant keyword and using it in the content is a way of communication. Keywords communicate your topics to search engine crawlers. You should put the keywords smartly in your content. You should use SEO tools to conduct keyword research. That's why you should about the importance of keyword research.

6. Use the sitemap

Sitemaps communicate information to search engine bots. It is the list of all the content and pages on your website. It provides a glance at what your site includes. It is a valuable SEO tool that allows crawlers to see your website’s pages. It helps them understand the relation between the pages. It makes it easier for a search engine to locate your content.

7. Use Google search console 

You must use the Google search console. It allows you to see if Google's search engine is willing to help you or not. It provides you with essential data about your website, like –

• Website appearance on search engine
• How often, do people click on your pages?
• Keywords and terms people use to find your content.

It is a powerful tool that guides you. It will alert you when you step in the wrong direction. It helps you understand what is working for your website.

8. Incorporate linkings

To improve your WordPress SEO, you must use linking. You should incorporate a handful of external and internal links in your posts and pages. It communicates the relationship between the posts and the page to the crawlers. People link back to your website. It tells about your valuable content to search engines. Use the links smartly and naturally. Incorporating both external and internal links. It helps you achieve the best possible SEO results.

Conclusion

Your WordPress website must have a good ranking. Then only you will receive huge traffic on your website. To increase engagement on your website, you must use SEO techniques. You already know that WordPress is a popular CMS. However, if you improve SEO on WordPress, you will get an edge over others. You can use SEO-friendly plugins, sitemaps, linking, and more to increase your site ranking. 

If you use the elements of on-page SEO on WordPress, you increase your chances in SERPs. You must use all the SEO practices smartly to achieve success.

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