9 Tips For Impressive Landing Page Designs With Examples And Best Practice

A well-crafted landing page design will increase your PPC and email marketing conversions greatly. Instead of guiding visitors to your general website from those sources (where they can find hardly what they want), you can guide them to a designed website landing page that takes them exactly in the right direction. The development of a good website or email newsletter is not the same thing as making an effective landing page. In this article, we have jotted some of the best tips that you can use to build an effective landing page design along with a landing page example to get you a better understanding of what we want to say. So read and find out.

Tips for Effective Landing Page Design

Here are some of the effective tips that will help you to design an attractive landing page

1. Set a proper goal for the landing page

Like every other aspect of your marketing plan, landing pages need objectives. There is no way to build a successful page without clear, measurable objectives. Before you start designing your website, your aim should be simple. You may, for example, encourage your page:

• sales
• white paper downloads
• email list sign-ups
• webinar sign-ups
• software trials

For your homepage, you will need some expectations to measure its performance. The standards may be founded on past knowledge, anecdotal proofs, or just wonders. To compare your actual results, it is beneficial to have a specific number. This could be the total number of conversions, the number of people passing through your landing page, or a number dependent on your objectives. This is one of the effective tips that you can use to design an effective website landing page.

2. Clear CTA is very important

If you know what your target is for the website, a simple call to action must be given. Perhaps the most critical aspect of any landing page design. Your call to action should be linked with your objective and endorse everything else, from the headline and body copies to photographs and overall design, on your website. The Basecamp landing page has a very straightforward call for action; although it does not go straight to sign up, it will first guide the tourists to learn more about their plans and prices. This is among the best landing page examples.

3. Keep the copy concise and clear

You should be transparent and brief about your edition. It ought to be convincing, too. Landing pages are not the place to display your imagination, except in simple, concise, and convincing terms. Leave your blog with a creative sentence. Certainly, most people who visit your website are already interested in what you have to say, as they probably have clicked on the PPC ad or email.

Each sentence and word on your landing page design should serve one purpose and help your CTA. Cut it off if it doesn’t. Edit your copy ruthlessly. Tell your guests in the fewest possible words what they want to know and get them to respond to your call.

4. Keep a simple landing page form 

When you have a form on your website, make sure it only requires the most important details. You only ask them for an email address if you are trying to get guests to sign up for an email newsletter. Other than this, the chances of completion and submission of the form are decreased. If you ask them to buy, keep it straightforward. Only ask for the essential elements: details on billing and delivery, plus a confirmatory screen before ordering. Wait until you have put in your order for additional details. This is one of the most important tips you should keep in mind while creating a landing page design.

5. Remove the navigation elements

Your landing pages do not have regular site browsing, which is an important distinction between your normal website and your landing pages. Instead, your call to action and probably a link to more details should be your only clickable link. It can also be a good idea to connect your logo to your daily homepage. Forget about all the ties. All they do is scrutinize this page and increase the chance of your visitors dropping off your website landing page without changing it.

6. Simplify the design of your normal website 

The design of your daily website provides strength to your branding, and it must also represent your landing page. This can be done through graphics, a general look and feel, or the choice of colors and font. For branding, this is vital and allows users to feel that they are right. This is one of the best tips to create a landing page design.

7. Select a series of pages or a long page 

Any questions arise about whether to use a single page that needs scrolling or whether visiting several short pages can better be responded to. Mini-sites usually have several pages with short content, which makes visitors funnel during the conversion process from one stage to the next. This gives users the benefit of switching from one page to another so that they can convert into the right psychological framework. The downside to mini-sites is that they work best with funnels that are very content-intensive.

On the other hand, landing pages are ideal for shorter material. They also only have to load once, which can be of great importance to businesses that target people in rural or developing countries where bandwidth and link speeds can be a matter of concern. The downside is a lot of content that may become overwhelming, if not well-designed, as spammy. The CameraPlus page is very long and contains all the necessary details about the application. Compare this page, where a single screen is hardly filled, and use many measures for collecting information.

8. Use fewer images and bigger fonts

You can only use one or two photos on your website landing page at most. You would like to prevent visual disturbances or something that would be detrimental to the message and call for action. Larger font sizes are also a good idea to concentrate on things and reduce the pressure on the eye. Don’t just go overboard and put it all in a headline font. 39 characters is the perfect copy reading line count, so the font (and column width) size corresponds. This is one of the best tips to create a landing page design.

9. Use landing page builder tools 

There are ways to create large pages without any technical experience if you don’t want to use a web designer for your landing pages. Unbounce is one of the simple-to-use landing page builders that lets you build effective landing page designs. You can customize best practices templates and the tool has versatile price models (including a free plan for sites with limited traffic). With Google Analytics, Unbounce also integrates to monitor your traffic, and Qualaroo collects user entries.

Final words

Landing pages are websites designed for one purpose — conversions. Following the above tips, you can build a strong landing page design that leads users into a business. Just make sure it’s easy. The fact is that landing pages have very clear purposes and should not contain any foreign information, which could distract and discourage your visitors from being converted.

Also Read: 8 Steps To Creating A Landing Page For A Website