5 Important KPIs for Marketing Agencies That Top CEOs Implement

Many marketers and business owners pay attention to the usual suspects when it comes to building up and following up the marketing KPI:

• Leads
• Sales revenue
• Cost per acquisition

However, you must track the number of other KPIs for marketing agencies to implement an enhanced digital marketing strategy, helping you to determine which campaigns and methods are the most effective way to achieve your marketing and sales objectives.

Nobody wants to promote a marketing activity that loses the money of their firm. Your organization can make the proper adjustments to different plans and budgets by tracking the correct marketing KPIs. Your organization could, however, report and make judgments based on insufficient information without the correct ones.

Top 5 Important KPIs for Marketing Agencies

Which KPIs are you supposed to track? Here are the top five that matter most to marketers.

1. Customer acquisition cost 

Customer acquisition cost examines the overall marketing and sales expenditure necessary to get a new customer. All program and marketing costs, salaries, commissions, technology, software, and other overhead related to leading become a client. Therefore, this is among the most important KPIs for marketing agencies.

You not only need to compute the cost of acquiring customers for digital marketing but also outbound marketing. You must also provide the timeframe in which you will analyze the cost while calculating this metric. Use the following examples to assess your overall sales and marketing expenditures related to digital marketing and outbound marketing once you have reduced your time frame.

Calculating CAC:

• Softwares like Hubspot, Vidyard’s, and SEMrush
• Workforce (sales, creative, and technical)
• Overhead for all

Calculating outbound marketing CAC:

• Marketing distribution
• Advertising
• General overhead
• Manpower (marketing and sales)

By using the following calculation, you can determine your CAC from digital or outbound marketing. You may directly account for new sales and assign specific budgets for each campaign by assessing the costs connected with your digital and outbound marketing activities. You can divide this component by campaign types if you use digital marketing and then evaluate the success and profitability of each action. Then, if you know, you can begin to improve your actions over time.

Some strategies to increase customer cost include investing a little more time in tasks that can maximize your conversion rates. Make it easy for website visitors to convert to leads you can accomplish this by adding CTAs and links across your website and blog to the relevant content.

Make sure the text is as clear as possible and that you can lessen the agony of your future customers. It is also important to examine if your website is mobile-optimized. Something you may also want to consider is to make your self-selection and purchasing experience touchless.

2. Marketing revenue attribution

How much income has your company received from digital marketing campaigns? How much income does your Marketing Content generate? It is crucial to know how effective your campaigns are to determine how much revenue can be ascribed to digital marketing.

No corporation wants to invest money in something not returnable. This is among the top KPIs for marketing agencies. You can track this and assign it to every effort in marketing, not just in its entirety. You can examine how blogging or social media have affected sales. 

Different models can be used to track the allocation of income; composed of single touch allocation models that examine your first and last interaction, or multiple touch attribution models can be used to split transaction loans on each touchpoint. You go beyond the number of leads with your marketing income to how much your marketing activities impact your revenue.

Tracking this information is an excellent approach for your team to demonstrate the worth of their work. This might be quite important if your whole firm collaborates to generate materials for content marketing. It shows how your efforts helped conclude a sale. 

3. Customer lifetime value

The customer lifespan is concerned with how much a company can realistically expect a single client to earn during the average lifetime. There is no better approach to measuring the worth of customers with digital marketing than reaching your present customers to see their worth and where you can improve.

This marketing KPI will not only assist you in maintaining your touchpoints but may also assist in reducing churn, satisfying your consumers, and enhancing the worth of your clients for their entire lifespan.

By calculating the following, you can establish the lifetime worth of your clients. One method to improve the lifetime value of your customers is by building leading support campaigns that reach existing customers, offering them and their sales team the opportunity to provide new services, products, and resources to existing customers.

Automated communications may feel impersonal. Consider knowing your consumers personally, as a member or a friend of your family. This kind of message may be essential to your company’s CEO.

Every quarter our CEO approaches a few customers to contact them personally. He takes this time to look at how they work understand every area of improvement that we can achieve, and make sure that they work with us in general. Therefore Customer lifetime value is one of the most important KPIs for marketing agencies.

4. Traffic-to-lead ratio

It is highly vital to understand the traffic on your website, especially where it comes from — be it from organic, direct, social media, or references. This is among the important KPIs for marketing agencies. It is a solid clue that something is missing on the page if your traffic is constant or growing, but the traffic/lead relation is poor or dropping.

A few culprits could exist, but the main discrepancy is between the information they thought clicked and the data they had displayed. You may also display the contents for which they have not yet been qualified, or you just have not answered their inquiry to let them discover another resource.

It is vital to discover the pages with the highest bounce rate and the lowest view to contact before enhancing your content. Armed with this knowledge, you can identify which pages you should first optimize.

Heatmaps, in particular your landing pages and high-performance blog posts, are another tool to add to your marketing report. This information will help to determine whether users scroll through your content.

If not, consider adding additional CTAs through your entire content instead of at the end. Or ask yourself, do you respond to the questions of searchers? Tracking your lead traffic regularly might help to determine whether you can update a copy, design, CTA, or even the attached form of your website.

5. Digital marketing ROI

Each corporation would like its investment to be returned. To evaluate your monthly and annual performance, calculating your digital investment marketing profit is vital. The capacity to initiate strategies and budgets for the next planning periods is just as crucial.

This is among the top KPIs for marketing agencies. You do not want the budget for a marketing effort that costs your firm to increase further. So, regardless of your business’s marketing operations, your investment return will define how you move on in the future.

Final words

So these were some of the most important KPIs for marketing agencies that you must keep track of regularly if you wish to excel in your marketing strategies.