Importance of Backlinks in SEO in 2024: Examples & Types

If you're aiming to target customers online, you're likely familiar with SEO. Search engine optimization is a powerful digital marketing strategy that drives significant traffic to your website. A key aspect of SEO is backlinks, which play a crucial role in establishing your website’s authority. The importance of backlinks in SEO is undeniable—they serve as a touchpoint between your site and potential customers.

Therefore, when building your SEO strategy, it’s essential to focus on developing a comprehensive backlink plan. To highlight the importance of backlinks in SEO this blog will explore how they can impact your brand’s online presence. It will also answer common questions like: Why are backlinks important? How do they affect your business? What types of backlinks exist? And what strategies can help you build quality backlinks?;

Read on to understand how backlinks can enhance your SEO efforts and strengthen your brand’s strategy. But first, let’s get a brief understanding of what are backlinks.

What are backlinks in SEO?

You might already understand what backlink means however, if you are not familiar with the term backlinks then here is a simple definition:

SEO backlinks are links on other websites that direct customers/users to your website. When you create backlinks for the website they can help increase your SERP ranking, additionally, they can also improve your site’s visibility and traffic. Backlinks are one of the most important aspects of SEO. Since these links take place on other websites, they are part of off-page SEO strategies. High-quality websites are like endorsements, so when other websites put your links, it’s like they are vouching for you.;

Ultimately backlinks help the search engine determine the authoritativeness and relevance of your website. Therefore, you must understand the importance of backlinks in SEO and make them a part of your digital marketing strategy. To further emphasize how critical backlinks are the next section will discuss why they matter so much for businesses.

Why are backlinks important?

By now you already have a good idea of what backlinks are therefore it’s time you also understand their significance.;

Backlinks give you competitive advantages

Backlinks can help your business grow in many ways. The first reason that highlights the importance of backlinks in SEO is how they can help you stand out from the general crowd. If you wish for your website to feature are the first page of the SERP, you’ll need to outsmart your competitors. Therefore, by equally putting your effort into an off-page strategy like backlinking you can easily make your website stand out more.

Backlinks can improve your ranking

The second reason for you to understand the importance of backlinks in SEO is because of your ranking. The search engine views the quality and quantity of the links as authoritativeness and votes of confidence. Therefore, the more backlinks you have the higher it will be able to rank. While the ranking of your website depends on various factors, it does not mean you should underestimate the importance of backlinks in SEO.

Backlinks make your website more discoverable

The third reason why you should not undermine the importance of backlinks in SEO is that they can attract referral traffic. When you create backlinks for the website it makes it easier to find, thus improving your visibility. Further, if you manage to get your website linked by a high-authority website you’ll be able to attract visitors from their website to your own.

Backlinks increase your brand awareness

The fourth reason that highlights the importance of backlinks for SEO increases brand awareness. Link building can provide your site with more authority, visibility, and traffic, thus boosting your ranking. So more people will be able to see your website. The more eye you will have on your website the higher your brand awareness will be.;

Overall, the importance of backlinks for SEO makes it a crucial factor in improving your online engagement. Ready to create good backlinks for SEO? Before that let’s first understand how many types of backlinks are there exactly.

What are the different types of Backlinks in SEO?

Primarily there are two types of backlinks, the do-follow backlink and the nofollow backlink. The do-follow backlinks are links that move authority from one page to another. The nofollow backlinks, on the other hand, do not pass on any authority, therefore they do not directly contribute to the SEO of your website. However, they can still drive traffic and increase your visibility. Therefore when it comes down to types of backlinks in SEO, do-follow backlinks are considered more valuable.

Aside from this backlinks can also be separated into different categories based on the website they feature in. Therefore if you want to understand the importance of backlinks in SEO you also need to understand their types:

• Editorial backlinks: Editorial backlinks refer to the links embedded in relevant and high-quality material within the editorial description. These links are formed when your content is mentioned as the source of information.
• Backlinks from guest blogs: Guest blog backlinks are when you send a guest article to an established website with an editorial hyperlink attached.
• Business profile backlinks: This refers to the links you use while enlisting your business on listing websites, social networks, directories, review sites, etc.
• Webinar backlinks: You can use webinars to link your company and mention what your company does.
• Free-tool backlinks: Offering great tools for free is another useful way to attract both attention and links.
• Guest post bio: If a site that allows guest blogging does not welcome backlinks inside the article, they will most likely allow you to add them in the Bio.
• Comment backlink: When you comment on a blog, you will be allowed to provide a link back to your website.

The quality of your links largely depends on the types of links as well as the websites it appears on. Therefore to understand the importance of backlinks in SEO you need to understand what exactly makes a good link. Let’s check in the next section.

What makes good backlinks for SEO?

As much as you can benefit from good backlinks, some can even cause you trouble. Therefore it’s important you understand the difference between good backlinks and bad backlinks. Here are some signs you can look out for:

• Relevance: The first sign of a good backlink is that it appears on a site or page relevant to your website.;
• Authority: The second sign of a good backlink is that it features in a high authority website.;
• Traffic: Aside from authority you should also check if the links bring your relevant traffic. After all the main aim of backlinks is to drive traffic to your site, so if it can;t even do that its almost useless.

Using these factors you can determine if a backlink is good or not. Good backlinks can bring your benefits meanwhile bad backlinks can get you penalized. Therefore it's critical to understand the impact of links on your website to determine the importance of backlinks in SEO. Moving on to the next section will give you some useful strategies to build quality backlinks, so keep reading.

How to find relevant backlinks?

Now that you understand the importance of backlinks in SEO, it’s time we take a look at some useful strategies to build high-quality backlinks.

• Create good content: One of the best ways to earn backlinks is by creating high-quality content people naturally want to link to. Therefore when creating content you should focus on delivering content that is informational, optimized, thought-provoking, and evergreen.
• Write press releases: Press releases are documents that provide newsworthy information for journalists. By encouraging the journalists to write their own version of the story you can easily earn more valuable backlinks.
• Recover broken links: While learning about the importance of backlinks in SEO you may have come across the term broken links. these point to non-existent pages. So to maximize the SEO benefits you need to recover these backlinks and ensure they point to a functional page.
• Try broken link building: Look up relevant website pages to find broken backlinks of your competitors and then convince the publisher to fix them by linking your site instead.
• Competitive backlink analysis: It's possible to target backlinks your competitors have already earned. For example, you can use the skyscraper technique to find your rival’s linked content and create a better version of it. Then you can convince the publisher to link your version instead, hence earning more links while also outshining your competitors.

Once you understand the importance of backlinks in SEO, you’ll see how each of these strategies can benefit your business in the long term. However, if you want to implement these strategies successfully you’ll need to be wary of some mistakes.

What are some backlinks mistakes to avoid while link building?

While backlinking is necessary if you want your web pages to rank, it can become disastrous if done wrong. Therefore when considering link building you should not only focus on the importance of backlinks in SEO, you should also look for its side effects. When done right links can bring you a lot of benefits, however, to earn these benefits you need to be very careful. Here are 10 backlinks mistakes to avoid when link building:

Building links from low authority site

Just like links from high authority bring you more authority, too many links from low-authority sites can actually downgrade your website’s credibility and ranking.

Linking from irrelevant sites

We have already emphasized how important it is to earn links from relevant website. Links from irrelevant websites can impact your reputation, additionally, it can even get you penalized for bad practices.

Link from poor website with duplicate content

Avoid links from poor plagiarized content because it can ruin your reputation and even get you penalized. Websites with poor and plagiarized content have no authority so a link from them will cause you more harm than good.

Backlinks from spammy website

The importance of backlinks in SEO only matters when the links you earn are of high quality. Therefore it’s crucial you avoid spammy-looking websites to not get penalized for black hat practices.

Avoid sites with all do follow links

When it comes to the importance of backlinks in SEO, businesses should prefer do-follow links over no-follow. However, if a website is only providing do follow links it can raise suspension.

Using too much exact match anchor text

Avoid using too much exact-match anchor text if you do not want to leave breadcrumbs for search engines to penalize. It's understandable you want to rank for your targeted keyword, however, using extract match anchor text too many times may signal the search engine that your are manipulating the search ranking.

Backlinks in the wrong or negative context

The context matters a lot when it comes to backlining. If your link gets placed in a negative context it could actually harm your website a lot more than do good. Therefore, to realize the importance of backlinks in SEO you should also focus on the context. After all, you can’t just risks your business reputation for a link.

No diversifying link-building strategies

Relying on one or two link-building strategies will not help you in the long run. Therefore instead of putting all your eggs in one basket, you should try to diversify your link-building strategy.

Quantity over quality

When it comes to the importance of backlinks in SEO, it's always going to be quality over quantity. Therefore, instead of building as many links as possible in the shortest amount of time, you should focus on building high-quality links.

Not monitoring your backlinks properly

Lastly not monitoring your backlinks is a mistake you should avoid at all cost. While you are not looking spammers might try to sabotage your site with low-quality links, or you may have to face broken links and lost links. Therefore, to avoid losing your hard-earned high-quality links you should always keep an close eye on them.

Overall, the importance of backlinks in SEO makes it necessary for you to avoid these malpractices. Moving on the next section will inspect how relevant link building is in today’s content.

Are backlinks still important?

So far this blog has been wholeheartedly trying to emphasize the importance of backlinks in SEO. However, it's important to admit to the fact that with the rise of new technology and advanced digital marketing strategies and techniques, backlinking is no longer as important as it was before. In fact, Google has mentioned how backlinks aren’t actually as important for ranking as initially believed.

This has led to many questions: are backlinks still important? Well, the short answer is yes. As for the long answer:

The concept of using backlinks for SEO is nothing new. It has been there since the foundation of Google’s original algorithm. And despite of all the changes in the algorithm it still remains an important factor for ranking. The only difference is that sites no longer need that many high-quality backlinks to rank in organic search results.;

Conclusion

Overall the importance of backlinks in SEO may have decreased over the years this does not mean you can overlook their usefulness. Backlinks are still very important if you want to improve your ranking. Therefore, instead of overlooking the importance of backlinks, you should focus on building good strategies to earn more high-quality links.

FAQs

How do search engines use backlinks to determine a website's authority?

The search engine uses the backlinks to determine your website’s authority by evaluating the quality of the website that linked it.

How can you build high-quality backlinks for your website?

Following are some best practices you can follow to build high-quality backlinks:

• Create valuable content
• Engage in guest posts
• Collaborate with authoritative websites

What are the risks associated with low-quality or spammy backlinks?

Backlinks from low-quality spammy websites can lead to penalties, decreased ranking, reputation damage, reduced site credibility, etc.

Which is the best company for link-building SEO?

If you are looking for a reliable company for link building then we recommend Gigde. We are an experienced SEO agency with a specialization in building high-quality backlinks.

Related Articles:

9 Best SEO Backlink Service
Content Quality vs. Backlink Quality
Importance of Internal Links in SEO
Google Search Console Insights