How to Use Video CTA Like A Professional in Your Videos?

The call to action is one of the final and most critical stages to include in any video. Here, you seal the deal and encourage your audience to take action. It's like exchanging a virtual hug with the person watching. When someone watches your video all the way to the end, they have clearly shown an interest in what you have to say. Including video CTA, in the end, will induce your viewer to become your lead and can become your customer. In this article, we will learn how video CTA can help you grab more leads, and we have also jotted down some video CTA ideas. So let us get started.

What does video CTA mean?

A call to action is something you want a spectator to do once they've seen your movie. You want your visitors to provide you with their contact information or become a marketing-qualified lead by reading more of your material and so increasing their lead score.

Which type of CTA to use in the video?

Make sure you know what your video's purpose is before determining what sort of call-to-action to utilize. Inquire about your own situation:

• Is it my intention for the viewer to visit my landing page?
• Do I want the viewer to schedule an appointment with me?
• Is it my intention for the viewer to visit my product page?
• Is it my intention for the viewer to watch more of my videos?

It all depends on what stage of the buyer's journey they are in. To help you plan your in-video CTA, here are three key considerations:

• The next move for your viewers.
• The type of your material.
• What sorts of video CTAs work best?

Breaking it down per step of the funnel, we'll look into these two factors:

Awareness stage videos

An awareness video's sole purpose is to raise awareness. Videos like corporate overviews, thought leadership material or brief "info bite" videos are all examples of this type of content.

Rather than focusing on hard-to-miss CTAs, you should be focusing on more subtle ones that urge your audience to investigate your content and products. As an example, you might include a link or a subscription form to your newsletter or a link to your product page. This is one of the best video CTA ideas that you should use in your videos.

Consideration stage videos

You may be a little more detailed with your videos at this point in the process. This is where product overview videos, how-to videos, and solution-based webinars may come into play.

It's possible to begin utilizing more in-depth lead-gathering forms to better understand your customers. A "choose-your-own-adventure" CTA may also be used to help consumers establish their desired outcome or character.

Decision stage videos

Your videos at the decision stage help your consumer make the final leap and acquire your product. Customer testimonials and product demos can also be included in these videos.

Make it as simple as possible for your audience to take advantage of a chance. In this area, you may utilize a video CTA that allows your customers to contact you directly. Think demo requests, links to price information, or CTAs that allow them to schedule a meeting with an expert on your team.

Video CTA for virtual selling

Having a call-to-action in a video that is used for prospecting and virtual sales is critical if you are in sales. After going through the trouble of preparing and uploading a video, you don't want the viewer to miss out on a meeting because they didn't receive a call to action. Use this chance to aid the consumer along their path, so don't waste it.

For your video, consider using these CTAs:

• Set up a meeting: Make it easy for the viewer to schedule a meeting with you. Create a unique video CTA that leads right to your calendar and make it easy for them.
• If you want a bespoke demo, please contact us: There is a good chance that people are interested in what you have to say if they've watched the full video. Take advantage of this opportunity to encourage them to join up for a personalized demo of your product.
• A trial period is offered — no strings attached: Is there a subscription-based service available from you? The viewer should be able to test drive your service for free.
• Join a webinar — it's free: If you routinely provide webinars to demonstrate the essential aspects of your product or service, a CTA at the end of your video is a good idea.

Video CTA for YouTube video

For YouTube viewers, the request is straightforward. Include an individual link to a landing page on your website that is dedicated to providing the additional information they need and, as a result, getting them into your sales process. YouTube's primary objective is to direct users to your website. Instead of letting YouTube's plethora of bright items and kitten videos distract your audience, bring them to your playground, where you have complete control over their experience and the information they view. This is one of the best video CTA ideas that you can use for your YouTube videos.

Things to keep in mind

Viewers knew exactly what to do next. As an HR professional, you'd probably already be filling out the form if you were a firm that frequently relied on healthcare professionals for its workforce.

When it comes to landing pages, it's all about making it as easy for your audience to take action and go on. 

Every company's sales process, product or service, and many other variables will influence the call to action; thus, it's impossible to generalize about it. Your audience's needs and what you're asking of them will dictate which video CTA to use. It is possible to integrate pop-out calls to action or embed contact forms right in your video, which can then be sent into your marketing automation software.

You'll have to think beyond the box, too. "Call us or email for more information" isn't the only option for your CTA. Even if it works for some people, it may be overly broad for others. Consider the following innovative options:

• Your brand's social media channels or a specific hashtag might be used as a platform for viewers to "join the conversation." This is a great idea for the Facebook video CTA button.
• Simple giveaways on your website or social media channels are great for getting people interested in your brand and getting them to connect with it.
  Use a simple poll on your website to get your visitors' input on a topic that interests them. 
• All these tactics, including the integration of TikTok call to action techniques, can profoundly impact engagement and audience response.

Final words

So this was all about using video CTA and how you must properly employ them in your video. Always keep in mind that your consumers are real people. When people look up your name, they're hoping to find out how you can assist them. For those who are interested in learning more or taking the next step, make it as simple as possible for them. Just remember that call to action (CTA) is like extending a virtual handshake to welcome them.

Read more: Video Action Campaigns