How To Use Google Analytics To Filter Bot Traffic

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Have you recently noticed a spike in traffic from unfamiliar sources or a spike in analytics data?

There is a chance that your site's data and Google Analytics results could be impacted by spam or bot traffic. In this article, you will learn how Google analytics filter bot traffic and what are the steps that you need to follow to do that. So read and find out.

What to know about google analytics filter bot traffic?

Non-human traffic and traffic generated by various spiders and programs are referred to as "bot traffic."

As a result, your web page statistics and Google Analytics reports may be inaccurate. It could also have a negative effect on the company's overall profitability. More importantly, your firm needs to be proactive in recognizing and filtering out bot traffic, which is critical. This will help you make data-driven decisions more effectively.

Signs reflecting the presence of bot traffic

It's not uncommon for Google Analytics statistics to show a large amount of bot traffic. To begin with, check for traffic spikes that aren't tied to a business cause when you evaluate your data. Because of a sudden surge in traffic, it's most likely due to a bot.

Look for additional variables that are out of the ordinary. For example, a page with a lot of traffic shouldn't have a bounce rate of 0% or 100%. Such an absolute metric number could only be generated by a bot. It's the same with one-page sessions, unusual traffic, and browser dimensions that are "not set." There is a good chance that any activity that is out of the usual is coming from a computer-controlled robot.

Because the word "bot" appears in the bot's source name, Google Analytics may be able to quickly identify traffic from bots. Choose Source/Medium from the All Traffic drop-down menu in Google Analytics's Acquisition tab. Afterwards, choose the primary dimension of "source" and type in "bot." You never know what you'll discover.

Recognizing unusual activity in Google analytics

On a daily or monthly basis, do you check your website traffic and analytics results? Your online traffic and traffic sources can assist you in identifying pre filter bot traffic if you keep an eye on your analytics statistics. If you want to know when a certain threshold is crossed, you should set up alerts that notify you.

Bots may be responsible for this traffic if it's not generated internally and isn't coming from a trusted source.

Ensure that the usual Google Analytics bot traffic and spider filter are chosen in the Analytics settings before beginning this investigation. It is possible to exclude a large number of bots and spiders that Google is able to classify as a bot or spider. To see this option, go to Google Analytics Admin and select View Settings. Bot Filtering must be enabled in this section.

Steps to identify google analytics filter bot traffic

Below are the steps to identify google analytics:

Step 1

Select Acquisition from the left-side column in the Google Analytics Master View area and then All Traffic and Channels from the drop-down menu. In the Default Channel Grouping list, select Referral.

Referral-based visits and referral data can be found in this section. For a more thorough examination, select Show Rows at the page's bottom. Using a broad date range, you can look at the traffic distribution.

Step 2

Take a closer look at any unusual traffic sources in the source list. Use a variety of KPIs, including Bounce Rate, Average Visit Duration, Sessions, and Users. There is a good chance that traffic with a 100% bounce rate and a visit time close to 00:00:00 is bot traffic.

Step 3

Use the Secondary Dimension option if there is spam disguised as referrer traffic. Examples include hostname, domain name, city, and campaign. Any website that does not include your hostname is considered to be a form of bot traffic.

How do marketers filter bot traffic?

Consider the following options to block bot visits or filter bot traffic segment from your Google Analytics:

1. Using referral exclusion list

The Referral Exclusion List is a common method for excluding bot traffic from analytics reports. This can be found in the GA Admin area. This feature allows you to exclude any questionable traffic or traffic that originates from a bot traffic source.

In spite of this, the prior results and data on the site are unaffected by this filtering. Starting with the date of application, this function excludes referrals from your results.

Testing the Referral Exclusion List under a view that preserves your current collection techniques can help ensure that you don't lose any data. This is one of the best methods to filter bot traffic in 2024.

2. Using Google analytics filters

Using Google Analytics' built-in filtering feature, you may block bot traffic. Advanced settings and filtering capabilities are available here compared to the Referral Exclusion List. This is one of the best ways to use Google analytics to filter bot traffic.

The Filters feature in the Admin section allows you to define filters based on City, Network Domain, Hostname, or Campaign Source. You can use this area to construct more granular filters because some bot traffic does not contain referral information.

3. Creating segments

If you see a lot of bot or spam traffic in your Google Analytics results, you may have trouble developing reports or making business choices. Create Google Analytics Segments to get the most precise data. This helps you to segregate the bot traffic from the rest of the data you already have (data before the filter is applied).

If you want to report your data retroactively in a similar fashion, you may construct a filter bot traffic segment and easily divide the data for a more precise view.

4. Using cloud services

You can also employ a cloud service provider's bot protection solution, such as Azure, AWS Cloudflare, or Barracuda.

The Azure Web Application Firewall, for example, can help you filter out potential bots and spiders from your network. The firewall can be used to stop bots and spiders, as well as to block specific bot traffic sources.

In this way, they can't eat up your website's resources or services, which can have an effect on your Analytics findings. The Amazon Bot Management feature can also provide you with information about your website's bot traffic activity via Bot Analytics. This is among the top ways to filter bot traffic in 2024.

Final words

So by now, you must have known about how Google analytics filter bot traffic and how effectively you can use it to remove the bot traffic. So, implement the steps mentioned above and secure your website from the upsurge of bot-generated traffic.

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