8 Email Marketing Services That Businesses Should Use

Email marketing services are one of the most powerful marketing channels and it is a variety of marketing similar to digital marketing that uses email to market your business’s products or services. It can help make your customers aware to your latest items or offers by integrating them into your marketing automation efforts. It may play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through differing kinds of selling emails. 

Email marketing services are the process of sending optimized commercial messages through email to targeted consumers. It includes the method of developing promotional emails, testing, and maintaining them further. Email marketing services are often accustomed to increasing sales, improving brand loyalty, and delivering important information. If you're also exploring opportunities in the courier service industry, consider partnering with a specialized courier service digital marketing agency.

Advantages of Email Marketing Services

1. No character limits
2. It is versatile and has options
3. Real and on-time communication with your audience
4. Good for receiving reviews and taking surveys
5. Personalized and modified content creation
6. Improving sales and leads
7. Reach your audience from any device
8. Forum for self-promotion
9. Helps build credibility
10. Easy to track and measurable
11. Own leads and media
12. Increase brand awareness
13. Producing cost-effective campaigns
14. Providing more value to your audience

Best 8 Email Marketing Services

In this blog, we are going to discuss and let you know about the best email marketing services so without further adieu let us go through it. 

1. Moosend

Moosend is the best email marketing service for tiny businesses thanks to the range of features that it provides at a really low cost. When it involves creating your email campaigns, the tool incorporates a sophisticated drag-and-drop builder and a range of responsive email templates you’ll be able to fully customize.

A feature provided by Moosend to its customers is that they can check their campaigns on different devices to make them natural. Moosend is one of the best email marketing services best known for its marketing service for small-scale industries.  

Now, once you send your email marketing campaigns, you’ll be able to run spam and delivery tests to make sure that your contact list gets your messages. With the ESP, you might get advanced email automation tools to automate your marketing campaigns, segment your email list, and deliver hyper-personalized content to convert your audience. The real-time analytics and reports will facilitate the measure of your email performance to optimize your marketing strategy.

2. Constant Contact

Constant Contact is the oldest email marketing service during this post and a preferred Mailchimp alternative. While the e-mail editor doesn’t have a range of designs, it’s easy to use. Personalization features are pretty basic, whereas the tool doesn’t offer if/then/else logic, making this email marketing solution an honest tool for beginners.

The RSVP tool will succeed along with your efforts in promoting events like webinars, online courses, and more. Not only that, but Constant Contact allows marketers to induce RSVP responses straight from the e-mail they’ve sent bent on their audience, which isn’t something everyone has and which may encourage be life-saving after you reach your recipient’s inbox.

3. HubSpot

HubSpot is one of the best email marketing services that offer you all the tools you would like to grow your business. HubSpot features that are a part of the free CRM plan, alongside a landing page builder, forms builder, meeting scheduler, and live chat tool. HubSpot is best used for email listing management. 

The true power of the HubSpot email marketing tool comes from the CRM, which allows you to automatically log all of your contacts’ information as well as their interactions with your business. You’ll be able to then use this data to deeply personalize your emails. HubSpot’s email marketing platform also offers some extra tools to assist you in growing your email list. You’ll be able to easily find a landing page with a signup form to capture new email addresses which will automatically be added to your CRM. 

4. Mailchimp

Mailchimp could be a popular email marketing service that enables you to make emails with its drag-and-drop content blocks. While it would be a bit difficult to know initially, Mailchimp’s cognitive content is there to assist you out. Mailchimp is one of the best email marketing services popular for its tool for newsletter design.  When it involves increasing the success of your campaigns, Mailchimp’s email platform also offers cross-device email testing to seek out which elements work best for your audience.

It’s worth mentioning that this email marketing solution also encompasses a landing page builder to spice up your lead generation. Mailchimp offers an excess of great email marketing features and functionalities of marketing automation. Nevertheless, it would not be ideal for brand-new business owners who want to maneuver their customers down their marketing and sales funnels fast.

5. SendInBlue

SendInBlue is one of the best email marketing services which combines email and SMS marketing. It permits a customer to send emails via email and SMS.  When it involves its email marketing capabilities, the platform permits you to create your HTML templates through the drag-and-drop email builder. You’ll also have the benefit of SendInBlue’s display conditions to style email templates that will show specific content. 

You can easily segment your customers supported demographics or lead scores and manage your email list by importing, exporting, or editing your contacts. Apart from email marketing, SendInBlue also will equip you with SMS and landing page features to interact with your audience and boost your lead generation, respectively. 

6. ActiveCampaign

ActiveCampaign is also one of the best email marketing services popular on the internet for its email automation. ActiveCampaign is one of the best email automation platforms for advanced customers.  The email builder is simple to use, allowing you to form a newsletter faster than ever. Furthermore, the best e-mail marketing software provides you with various templates to make the email creation process easier. Not only that, but the platform allows you to utilize your contacts in the best way possible while using ActiveCampaign’s CRM system. 

This way, you’ll find appointments, DM contacts, and use labels and notes. The event tracking option is additionally great for observing specific actions taken by your contacts. When those actions send data to your email marketing platform, you’ll use it to personalize your content and make your marketing messages simpler. ActiveCampaign provides a complex automation feature that is the best for email marketers. However, if you would like to form simple sequences, the tool might prove difficult to handle, unlike other ActiveCampaign competitors. 

7. AWeber

AWeber is an email marketing service that will provide you with email marketing and as many integrations as you wish to power up your marketing efforts. AWeber also gives you many automation options to form, curate, and send email marketing campaigns and targeted messages. When it involves AWeber’s integrations, you’ll connect the software with a number of the simplest eCommerce platforms like WooCommerce and Shopify, and CRMs like Salesforce.

Another thing about the e-mail marketing platform is the email testing across devices options it can provide through its integrations. This feature is often pretty useful for your business. By checking how your emails lie to all email clients and devices, you’ll just about confirm nothing will get clipped. AWeber’s features can more or less ensure the quality of your email and the way it looks.

8. MailerLite

MailerLite is among the simplest email marketing services for SMBs since it’s the foremost straightforward UI and advanced features to hide your needs. MailerLite is known as the best email marketing service for tracking email campaigns. The HTML editor, rich text, and drag-and-drop editor will facilitate the creation of amazing email campaigns for your business during a jiffy.

If you don’t want to create something on your own, you’ll be able to also use MailerLite’s email templates to make cool email newsletters. This email marketing tool will provide you with extra features, including automation, contact tagging, and list segmentation. The most effective thing, though, is its open rates by location feature which not too many email marketing services have, which might facilitate your foundation and optimize your overall marketing plan.

Conclusion

Email marketing services are a sort of marketing and in the past, it was accustomed, to mass-target people. Current regulations in situ are stricter on how email marketing is used as a line. It is a right-away sort of marketing, almost like marketing through mail, but email marketing is far more efficient for your wallet and for the environment since it’s paperless. Email marketing is closely linked to email advertising. 

If you’re looking to form the switch from your current email service provider, there are so many features packed into a low-cost package, including selling products via email and unlimited transactional emails. Plus, you’ll be able to upgrade for not plenty more and unlock advanced email automation, automatically personalized email content, and plenty of other useful features. We hope you found what you were looking for. 

Also Read: 9 Email Marketing Best Practices