Written By :Gigde
Wed Mar 06 2024
5 min read
Contractor Social Media Agency - Top Social Media Experts
Ever scrolled through social media and found yourself stuck in those endless numbers of memes, debates, and engaging videos? Well, it's no surprise that your customers are there too. So, shouldn't your business be part of the action? We get it; you're probably thinking, 'Who has time for social media? And does it even work for businesses like contractors?' But social media marketing for contractors does work, just not necessarily in the way you might expect.
In this article, we'll walk you through why social media is a must for contractors and how it's related to SEO and PPC. Plus, we'll explore some of the top platforms a contractor social media agency uses to make your social media presence stand out. So, let's see how social media works for contractors.
Why is Social Media Important for Contractors?
Social media is the heart of modern communication. With 4.74 billion people worldwide using platforms like Facebook, Instagram, and LinkedIn, it's where the action happens. Just think about it – nearly everyone you know is on social media in some form or another.
And it's not slowing down, either. Every second, six new users are jumping onto social platforms. That's a crazy amount of growth. Plus, the average person spends around two and a half hours a day scrolling through their feeds, liking posts, and watching videos.
In fact, when someone needs a contractor for their dream home project, they're most likely to hop on social media. First, to see who's out there, what they've done, and what people say about them. If your business isn't on social media, you're missing out on these potential customers, and they're probably going to your active competitors.
So, as a contractor, being on social media isn't just a nice-to-have – it's a must. It's how you build your brand, earn trust from your audience, and ultimately, bring in more business. However, no worries if you're feeling overwhelmed with the statistics and wondering how to manage your business and social media together. A contractor social media agency can become your savior.
Top Platforms for Social Media Marketing that Contractors Can Benefit From
Social media is not just a single platform any business can hop on to make their business popular in a single day. It consists of various platforms to choose from to make the best out of your social media marketing.
So, let's get into some of the best platforms that social media marketing contractors can benefit from:
Facebook is like the king of social media, with billions of users worldwide. In the U.S. alone, over 70% of users follow at least one brand through Facebook. This makes it the best for contractors to connect with potential clients. With 190 million users in the U.S. as of April 2020, it's a platform you can't afford to ignore.
LinkedIn is the go-to platform for professionals. You can showcase your company's expertise, connect with other professionals, and find new clients. With over 300 million users, it's a vast network waiting to be tapped into.
And setting up a LinkedIn company page allows you to engage with this community. Besides, it's not just for job seekers, contractors can use it to recruit talent, connect with potential clients, and establish themselves as industry leaders.
Twitter is all about real-time conversations. With 192 million daily active users worldwide, it's a platform where you can instantly jump into trending topics and connect with your audience. It's perfect for sharing quick updates and interesting facts and engaging with your followers using hashtags and keywords.
Besides, it's a great tool for broadcasting new projects, addressing customer queries, and showcasing your customer care skills.
Instagram is all about quality pictures and engaging stories. With over 1 billion active users, it's a platform that continues to grow. Contractors can use Instagram to showcase their work through photos and videos, giving potential clients a glimpse into their projects.
And, with the rise of influencer marketing, contractors can collaborate with social media personalities in their niche to boost their exposure even further.
So there you have it – a rundown of the top platforms that social media marketing contractors can benefit from.
Now, you might be thinking, "This all sounds great, but how on earth am I supposed to manage all these platforms?" That's where a contractor social media agency comes in.
They'll help you create engaging content, manage your profiles, and engage with your audience. With the expertise of a contractor social media company, you can make the most of each platform and reach more potential clients than ever before.
How Do Contractor Social Media Services Supplement SEO & PPC to Grow Your Business?
When running a contractor business, your main goal is to attract as many viewers as possible. And, to make that happen, the best you can do is hire a contractor social media agency. They're not just posting pictures of your latest projects; they're strategically combining social media marketing with SEO and PPC strategies to drive more business.
So, let's take a look at how a contractor social media expert makes it all work:
Supplementing SEO
SEO ensures your website ranks higher on search engine results pages like Google. Now, here's how a contractor social media marketing agency combines SEO with social media:
Increasing Brand Visibility
More people see your brand when a contractor social media agency shares valuable content about your construction projects on platforms like Facebook or Instagram. And the more they see it, the more likely they are to remember it and search for it later when they need your services.
Building Backlinks
Social media isn't just about likes and shares; it's also about building backlinks to your website. People who share your content on their social media pages often link back to your website. These links tell search engines that your site is trustworthy and popular, which can improve your rankings.
Generating Social Signals
Every like, comment, and share on social media sends signals to search engines that your brand is active and engaging with its audience. And search engines keep that in mind. It tells them that your website is worth showing to more people, which can drive even more traffic your way.
Supplementing PPC
Now, let's talk about PPC advertising. This is when you pay to have your ads shown to people online. So, here's how a contractor social media agency merges PPC with social media:
Targeting Specific Audiences
Social media platforms like Facebook and LinkedIn allow for very precise targeting. A contractor social media marketing agency can help you reach exactly the right people for your construction business.
Increasing Brand Awareness
With eye-catching ads on social media, you can grab the attention of people who may have never heard of your construction company before. It's like putting up an ad in the busiest market but way more targeted and cost-effective.
Retargeting Website Visitors
Ever visited a website and then started seeing ads for it everywhere? That's called retargeting, and social media is great for it. A contractor social media agency can help you show ads to people who visited your website but didn't take action. It's a gentle reminder to come back and check out your services again.
In short, contractor social media services are like giving a push to your SEO and PPC efforts. So, if you're ready to take your construction company to the next level online, investing in a contractor social media marketing agency is the way to go.
Put Your Contractor Social Media Marketing Services In Safe Hands
Looking to take your contractor business onto social media but don't have the time or knowledge? That's where a contractor social media agency steps in.
But if you're worried about whether your social media presence is in safe hands? Well, GigDe can make sure of that.
In today's world, customers hold much power on social media. That's why having a contractor social media agency manage your brand's social media presence is important. As a social media expert, our team knows how to create meaningful connections, spark positive discussions, and improve your brand's visibility on social media platforms.
With our social media marketing services, you can expect many benefits. From increased likes, engagement, and followers to improved brand awareness, lead generation, and conversions, we've got the tools to make your brand stand out.
Social media isn't just about likes and followers; it's also a powerful tool for driving traffic to your website and interactively conveying your brand's message. By working with our creative professionals and marketers, you can build a brand that connects with your audience and creates unforgettable content.
As a leading contractor social media company, GigDe has a track record of success with businesses of all sizes. Whether you're just starting in the contractor industry or have been here for a while, we can help you get the best out of your social media efforts and start a new phase of success.
So why wait? Let's collaborate and make your social media presence a thing viewers can't forget.
Conclusion
In the end, keeping up with social media can be a real drain on your time and energy. That's why bringing in a professional to handle it for you is smart. A contractor social media agency is an expert in making your social media stand out. Their expertise lies in creating engaging content and making sure your profiles stay active and attractive to your audience. So why wait? Connect with GigDe today and take the hassle out of managing your social media presence.
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