Clubhouse [Infographic]: Everything Marketers Need to Know About The Latest Social Media Sensation

As the next major social platform, the Clubhouse app has made headlines and is in the latest marketers trends. That means that it is high time that companies and marketers review it, have a feeling and decide whether to join. However, Clubhouse is so fresh that businesses must also understand how to participate.

To help, we have created this Clubhouse [Infographic] from a marketing viewpoint and listed its advantages and disadvantages. We have also talked about the Clubhouse growth strategy and business model. So read and find out.

What is a Clubhouse?

The clubhouse, which is the current trending social media platform, is a “Drop-in Audio App.” That implies no video, not much text, and you only get a profile picture as far as the pictures are concerned. Moreover, live and temporary interactions, so nothing is pre-registered, and nothing is archived. For users, the experience is between a podcast and a lecture. You can visit “rooms” where individuals (up to 8000) meet to discuss specific issues.

Quick stats about Social Media Clubhouse

The Clubhouse app began in March 2020, but only in September 2020 did it join the App Store. And although its numbers are slightly higher compared to “traditional social media,” its rise has been phenomenal since September. This is because of the phenomenal clubhouse business model.

• Two million users a week are the most frequently mentioned as far as the user base is concerned.
• The clubhouse was downloaded 3.5 million times on February 1, 2021. It grows rapidly. The figure reached 8.1 million by 16 February 2021.
• Investors say it is worth much money: the firm has about a dozen staff and is worth 1 billion USD. It’s worth a lot of money.

Working on the Clubhouse App

You know its history now, but how does the Clubhouse app work? Let us learn how you can use the Clubhouse application.

• Track down the invitation

How to join Clubhouse: you need an invitation first. You might have a spare group of knowledgeable friends or colleagues. You can just download the app and register for the queue if you are patient.

• Create the profile

Profiles on the Clubhouse are quite bare-bones. Here are some facts to remember when building yours:

• The only image you’ll use here is your photo profile.
• Your bio is your only text.
• Except for your Instagram and Twitter Profiles, There are no clickable connections.
• Build your network

The programme will prompt you to follow people: contacts, influencers, leaders of thinking and other users who are interested in the same things you do. You will be notified by following people at Clubhouse when they start rooms, and you can invite them to begin rooms.

• Start your room or enter one

A room is only a location for speakers on the Clubhouse app. Rooms may or may not be public or private. Users have three different responsibilities within the rooms: moderator, listener or speaker.

The ‘phase’ of a ‘room.’ When entering the room for the first time, you will automatically become a listener, meaning your microphone is not on or available, and you will not be able to help you speak unless you raise your hand by tapping on the icon in the bottom right corner, and you will be invited by a moderator.

Meanwhile, the speakers are persons who can talk on the stage, but they are not moderators. Anyone can launch a room, but a learning curve may undoubtedly make it a good one. The clubhouse has some guidelines here about hosting amazing talks. This is the important Clubhouse growth strategy.

Begin your club

In the meanwhile, clubs are groups that focus on interest, identity and industry. Each club is essentially a series of talks that its creator curates. The developer of the club will organise regular discussions with appropriate people serving the interests and needs of the group.

Each user can build only one club right now, so zero in on a niche before the trigger is pulled and your own created. There is more to learn about Clubhouse in this Clubhouse [Infographic]. So now, let us take a look at the Pros and Cons of the social media Clubhouse.

Clubhouse Pros and Cons for a Business

All right, so we’ve now discovered the Clubhouse business model. But what should be kept in mind by businesses and marketers as they investigate their options? Pros and Cons:

Pros of clubhouse

Various pros of clubhouse are given:

• It’s new and exciting

Many of the old social platforms are gorgeous, full of adverts, and there are a hundred best practices to keep in mind as far as marketing methods are concerned. On the other hand, a clubhouse for experimenting is tiny, often surprising and wide. The relatively tiny audience and transitory content of Clubhouse ensure that errors and blunders are equal in this race.

This is a good area for marketers to test new messaging or talk in ad-hoc focus groups to customers. Rooms are groupings of people that have their own choice and are open to listening. Moreover, the buzz around the platform can give more attention to brands that appear before the rulebook is laid. This is a great Clubhouse growth strategy.

• It’s the platform for people

Since the app is designed for discussions, it does not flow exactly like on other platforms to create a brand profile on Clubhouse. There are currently a few brand profiles floating about, but you don’t see them being active in the rooms.

There is a greater risk of persons making profiles and naming their employers or clients in their organisms. Brands at Clubhouse might better enable them to interact and listen on behalf of actual people — whether they are employees, CEOs or outside influencers.

• Influencers form a room

The clubhouse has its influencers, but Clubhouse also has its unique breed of influencers. An accelerator programme has been announced, which helps influencers build up their public and learn how to deliver amazing talks. In the meantime, the only feature that Clubhouse has to offer is a tip-jar to send cash to its favourite creators. This is among the amazing Clubhouse growth strategies.

Influencers are more closely related in the clubhouses than designers, videos and voice models to speakers, panellists or event coordinators. Podcasts, Twitter and Substack, bring thinkers here since, in live audio, ideas and substance matter more than youth, attractiveness or dancing movements. As for markets, the price of the clubhouse currently ranges from 50 USD to 2500 USD on influencers’ platforms with 60-minute room rates. But it leads back to Clubhouse’s lack of analytics: without statistics beyond the count of supporters, businesses must make a lot of a leap to see what an influencer has.

Cons of clubhouse

Various cons of clubhouse are given:

• Not many users

The clubhouse will not break records in terms of both volume and measurement. For Clubhouse brands, no one knows what exactly is going to be successful, let alone ROI. That said, there are currently some distinct clubhouse analysis tools and link shorteners for people who are looking forward to their rise in five years.

• Requires lots of effort

Most brands will undoubtedly find it difficult to adjust existing assets for this new platform. You’ll find your voice more in Clubhouse instead. Or, perhaps, listen carefully and raise other relevant voices.

Final words

That was all in this Clubhouse [Infographic] that can help you decide whether it is a good platform for your business or not. The Clubhouse is small as a social media platform, but surely it will grow shortly.