Strategizing Link Building: A Guide To Broken Link Building Seo

Websites have become an indispensable part of the business world. However, it can only provide effective results when it is search engine optimization friendly. A website with a beautiful design that is visually appealing is certainly not enough for growing bigger.

Search engines analyze numerous factors before ranking a website. broken link building seo is one of those tactics. It works towards driving organic traffic on your websites via search engines.

Link building is the practice of earning hyperlinks from other websites. This technique is best for highlighting your genuineness because you didn’t ask for a link. Rather, you have earned or acquired it by delivering high-quality content.

With the increased need for authenticity, quality, and relevance, it has now become important to avoid low-quality link-building techniques. This is why you should strive to gain relevant backlinks. However, your broken link building seo strategy can only reach the desired result if it is well-balanced and mixed with numerous other tactics.

One of the best tactics that you must include in your link-building strategy is broken link-building. This blog will guide you about broken links and the steps to get results from them.

What is broken link building seo? 

Broken links are those links on the website that does not lead visitors to the associated content. It is a reliable link-building strategy. However, you should use this tactic along with others because it is time-consuming, difficult to execute, and more.

Broken link building seo is the tactic through which you can discover external broken links of your niche on other websites. It is the practice of –

• Uncovering dead outbound links on other websites,
• Contacting the owner,
• Notifying the website owner about them
• Proposing your article of the same niche as a replacement.

But all these difficulties carry some benefits along with them. For instance,

• Allows you to build links on authoritative pages
• Strengthen other link-building tactics
• Allows you to uplift your SEO strategy

This link-building strategy is slightly ahead of others. It has more hit rate in comparison to other link-building tactics. However, it is effective only when approached in the right manner. 

To get more backlinks, you must have the ability to discover broken link opportunities at scale. More opportunities mean more backlinks. To find opportunities, you should focus on – 

• Resource pages – A resource page is a static page that includes a list of different resources on certain topics with original source links. You can use Google search operators to uncover these pages.
  
   
• Analyzing your competitor's link profile – Examine your competitor’s link profiles using SEO tools to discover their broken links. Once you find them, build a similar page. After that contact, the concerned websites, notify them, and recommend them to link you instead of your competitor.

What Are The Best Broken Link Building Method?

Below are the ways to succeed in broken link building seo:

Contact the right person

The most important step towards succeeding in broken link-building campaigns is to reach out to the correct person. You will not get any positive response if you contact the wrong person. Therefore, you should reach out to the manager or owner of the company. 

So, give a glance at the company’s website and identify the concerned person. After that find their email address using email-finding tools. 

Send an email 

Once you know whom you have to contact, create a personalized outreach email. Otherwise, your email gets into the spam section. To outshine, you should craft a valuable email that reflects your genuineness to the recipient.

To create an outstanding email, you must – 

• Include a click-worthy and clear subject line.
• Address your recipient by their first name
• Include unique points about them
• Appreciate their work and achievements
• Build a short, crisp, straight, and clear email
• Build your email on an inverted pyramid style
• Be descriptive and clear about your expectations

Offer relevant content as a replacement 

Don’t recommend any content just for the sake of getting linked. Offer them something valuable and relevant content as a replacement for the dead page. Else, the concerned authorities will not entertain you.

So, start with discovering the contents available on the dead page. Then, see if you have relevant content and send it as a replacement. If don’t have any, create another content piece from scratch.

This enhances your chances of getting backlinks. Once you provide a valuable replacement to the website linking to a broken link, they will feel enlightened to link to yours instead. 

Send sequential emails 

If you want the websites to link to you, you have to keep in constant contact with them. So, keep sending them follow-up emails. This will help you remind the people you have previously contacted regarding broken links.

In this fast-moving time, people are busy in their life, so they may skip your email. In order to avoid this, you must send two to four follow-up sequential mail about the broken link and why they should link to you. If you keep pitching them, you will get a positive response.

Why Does Broken Link Building seo Work So Well?

Here are a few tips on how link-building strategies work well:

• A broken link building seo works well because it involves asking the link recipients to swap links to a different page on your website.
   
• The main aim of link building is to get all visitors to a working page so that they won't end up on a dead resource.
   
• Link building is not an easy process, if you want to get results you won’t get them overnight. The better you understand the process, the more likely you are to get success.

Find Dead Links on Websites

Finding dead links on websites is an easy process because there are multiple tools used for it. The best way to find broken links is to start by checking backlinks that are on your own website and other websites which comes under your niche. 

• Look for your competitor's broken pages with backlinks and analyze them.
• Look for broken pages about a specific or particular topic.
• Look for broken links on multiple competing websites.
• Look for broken links on the resource pages of the websites which come under your niche.

One of the best ways to know how to fix broken links is to make sure that some of the old links point back to your website.

You can also use Ahrefs’ free seo tool is the best broken link example. With this tool, you can see the total number of broken links on all the pages. Using Ahrefs’ broken link building service identifies high-quality broken links and secures powerful placements to help you improve your backlink profile.

 Benefits of Broken Link Building

There are various benefits of broken link building seo-

• Building links from relevant pages can help grow your SEO authority. For instance, if a popular resource page has already died, you can easily obtain multiple high-ranking links for your site.
   
• If a website has more high-quality backlinks, then it has a higher chance to rank on the search engine results page. Backlinks are one of the most important ranking factors. 

Frequently Asked Questions (FAQs) 

Q1- What is broken link building in SEO?

Ans- Broken link building is the process of replacing a broken link with one which is working. The main purpose of this process is to send the users to a working page so that they don’t land on a dead page.
 

Q2- What is the effect of broken links on a website?

Ans- Broken links are quite harmful as they directly affect the conversion rates and bounce rate of the website. They also send signals which tell the search engines that the website is dead or outdated.

Q3- Is broken link Building in SEO still effective in 2023?

Ans- Yes, broken link building in SEO is still effective in 2023. Google’s algorithm is built in a way that it shows only the content which is relevant to the search query. The relevancy of any website partly depends upon the quality of the backlinks it is making. Link building is a vital practice if done in the right manner. 

Conclusion

It’s not very difficult to find a website having broken links. Simply because companies generally don’t monitor their content after linking to external content from their pages. You just have to find broken link opportunities at the right time. The future of broken link building seo is very vast but only if you can think creatively.

Once you have the opportunity, you can easily create a broken link-building campaign. You can use the steps mentioned in this blog to generate results from broken links to rank your website and page higher on the search engine results page.