7 Summer Marketing Campaign Ideas That Will Boost Your Business

Summer is almost around the corner, despite the fact that winter seems to endure forever. The following are seven small business summer marketing campaign ideas you may put to use this summer to help your company succeed. So read and grab the interesting details. 

Best 7 Summer Marketing Campaign Ideas

Below are the summer marketing campaign ideas:

1. Boost Your Online Presence

If you're not on Twitter, Facebook, or Instagram yet, now is the time to jump on board. Having an online social media presence is critical these days. Keep your accounts active even if you're not tech-savvy enough to manage them yourself. It's possible that a young kid you know enjoys writing or photography but is short on finances.

If not, think about hiring a digital media business to do the work for you. Once you've established a social media following, this technique gives you the opportunity to run a contest to help spread the word about your brand to new clients. This is one of the best summer marketing campaign ideas that you can consider for your business growth.

2. Conducting Instagram Contest

Publish a promotional post on Instagram and ask your fans to share it with their friends. Commentpicker.com is a good tool for picking a winner at random from all of the comments you get. Prizes might be anything from a substantial discount on your services to a free gift to even cash.

Alternatively, you may give away a pair of tickets to a concert taking place in your town. Better incentives encourage more individuals to engage, which results in greater promotion for your company.

Before you start organizing competitions, you may want to consider running Facebook or Instagram advertisements to build up your audience. Social media advertising is a terrific method to spread the word about your business while simultaneously targeting your ideal consumer. 

3. Business Card and a Website for Your Company

Your business cards may be outdated, but are you aware of this fact? What's the status of your web page? In and of themselves, these pieces are unlikely to generate much revenue but ensuring that they look nice and represent your brand will guarantee that you are able to build great commercial connections if the chance presents itself.

If you're still using home-printed business cards, it's time to invest in some high-quality cards from a professional printer. This is one of the best summer marketing ideas in 2021.

4. Participate in a Business Networking Event

While this is a more conventional approach, networking in person is far more productive than doing it virtually. At the same time, the capacity of the network is critical for each entrepreneur, according to entrepreneur.com.

Summer is a terrific time to network face-to-face because activities are more likely to be held in a park, garden, or patio at this time of year. These so-called "happy hour" parties are more laid back than typical business gatherings. Look into attending events hosted by your local professional group or chamber of business if you can join.

Make a short presentation on your expertise, how you got started, or why you think it's vital to employ an expert to perform whatever it is you do if you're comfortable speaking in front of a group. Contact the event's organizers and see if they require an additional speaker.

A proper presentation can help you stand out from the crowd and establish your authority in your area. Having a small amount of background information on you will make people more willing to approach you. Never assume that no one is watching or listening. This is among the most influential summer camp marketing ideas that you can use for your business.

5. Plan an Exchange Workshop of Knowledge and Skills

Try to think about anything that relates to your business while coming up with ideas for this section. A good example is teaching your community how to replace a flat tire if you are a bike mechanic.

In the event that you're a graphic designer, you might want to try teaching a short course in Photoshop or Illustrator to members of your community. Another option is to organize a free exercise class if you're a trainer. For whatever reason, instructing others in your field may seem counter-intuitive.

However, contemplate the likelihood of being able to operate your company after just one hour of training. It doesn't matter which direction you choose; as long as you give back to your community by teaching them a skill, the benefits greatly outweigh the drawbacks. This tip should be on your list of summer marketing campaign ideas.

6. Set up a Street Fair

From Victoria Day to Canada Day, Saint-Jean-Baptiste Day, and Labour Day, the summer season is full of holidays you may exploit to conduct a sale and attract consumers to your business. In Quebec, these holidays are known as Patriot Day.

Consider hosting a BBQ as a way to spice things up. Fees for things like hot dogs and lemonade are an option, but putting aside some money for traditional summer barbeque cuisine is an excellent way to engage your neighbourhood. Since you'll be earning sales as well, the event may even pay for itself.

Don't miss the chance to provide your clients with a memento of your business that they may keep. You may have seen branded items such as matchbooks, pencils, or even bumper stickers. These will need to be produced ahead of time, but they're always useful to have on hand because people tend to keep these items for a long time.

When it comes to swag, the sky's the limit when it comes to items like t-shirts, frisbees, and hats. It's true that this summer camp marketing idea is more expensive, but it's worth it in the long run since consumers will keep using the products you give them for years to come.

7. Set up a Seasonal Open House

Think about hosting an open house for your clients if you're a craftsperson or artist who operates out of a studio or a storage facility. While they're there, they may check out your latest creations and buy any unsold goods you might have.

If you're a designer or furniture manufacturer with flawed products or prototypes that you wouldn't ordinarily sell in a store or on your website, this notion can be extremely beneficial. Families with children will be more inclined to come if there will be activities for them to enjoy.

Choose a weekend day for your celebration and add activities children will like, such as face painting or an arts and crafts table. This will help to make your event more family-friendly. Consider having your event in the evening as a cocktail party if you only want adults in attendance.

8. Attend a Summer Festival with Your Neighbourhood

Outdoor farmers' markets, picnics, and block gatherings are all quite popular throughout the summer. These occasions are perfect for setting up a booth where you can promote your brand to the local community.

A street team that distributes flyers, pamphlets, and other promotional items may be a better option for your business than putting up an outside booth. You may gain new business, whether you're an established professional or just starting out as an entrepreneur, by establishing contacts in your neighbourhood and meeting your potential consumers face-to-face.

As much as you need a break, the summer is a perfect time to implement your small company marketing strategies. Utilize this beautiful weather to meet with clients face-to-face and improve your business. While setting up for an outdoor event or festival, be sure to keep track of your mileage. Driving for business purposes will allow you to keep better records of the distances you travel and thus make it simpler to claim these costs as a deduction on your taxes.

Final Words :

So these were some of the best summer marketing campaign ideas that you can consider for your business and grow your brand this summer. So start preparing to host a good summer email marketing ideas and campaign.

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